Networking and Answering “So, what do you do?”

Networking. How do you do it effectively; and “what is the importance of being able to answer the question, “So, what do you do?” in a concise and interesting way?” queries and answers the team at Shepa Learning Company.

“Here’s an example: you are at a company reception with your significant other (who is off talking to someone else) and the person next to you asks what your partner does for a living. You should be prepared, rather than fumbling around for an answer.

“She works at an analytics/data company. I don’t really understand exactly what she does. It’s complex, algorithms and all that.” This is not a good answer.

“Stephanie is a data scientist with Meto Technologies. She designs machine learning models. Major brands use her models to accurately predict a customer’s next purchase. She’s a math wizard.”

The latter answer makes you look smart too. :)” ~ Shepa Learning Company

Networking To Sell

Further, being clear with your messaging makes it easier to sell. If you can connect with the emotional relevance, you will have a much higher close rate with your prospects.

“People don’t buy what you do, they buy why you do it.” ~ Simon Sinek

Networking with Cortex Marketing

Networking Is An Art

Networking is an art because it requires imagination. In-person interaction — not social networking, which is a chapter by itself and complementary to in-person networking — is an indisputably critical part in the hunt, and it’s easy to make mistakes.

“Building a network that works is both an art and a science. It is an art in that it requires basic human skills in communication, connection, authenticity and the ability to be ‘in the present’ and engaged with people and conversation. Building a network strategically requires an ongoing analysis and audit of the people within the network and a sustained curiosity around the levels of diversity and connectivity within the group. It’s about seeing the lines that connect people and ideas to create opportunity.” ~ Janine Garner, entrepreneur and Fortune 500 mentor and author

Networking With Me

I love making new connections. You can find me on LinkedIn, Twitter, and Facebook… not to mention that I always ask people to connect with me outside social networks, or simply be bold and call me direct at 1-888-502-3523.

Cheers to your success!


William Dickinson

Everything we do in business is surrounded by the messages that we put out, however, most of us — if not all of us — did not get into business to write about it. I’m William Dickinson, owner of Cortex Marketing and I specialize in creating compelling content and engaging marketing when business owners find it difficult to create it themselves.

Compelling and Engaging Content, Copywriting and Marketing Development | Get Seen. Get Heard. Get Noticed.

Contact me or call me direct: 1-888-502-3523
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