Email Subject Lines That Guarantee Getting Opened

23 Email Subject Lines guaranteed to get opened — from our friends at Hubspot!

“Your prospects’ and colleagues’ email inboxes are inundated with ordinary subject lines all day, every day.

Hope you’re doing well,” “Just checking in,” and “Wanted to follow up” fill their screens faster than Gary Vee drops the F-bomb.

Thirty-five percent of email recipients report opening emails based on the subject line alone. And headline experts at CoSchedule recommend hitting on people’s curiosity to get that magic click.

So how do you pique a prospect’s interest? Humour. When using funny email subject lines, it’s important to know your audience. If you’re following up with a CEO after a conference, you probably don’t want to lead with a humorous subject line.

However, if a prospect you’ve been speaking with for a few weeks suddenly goes dark, these witty subject lines can restart the conversation.

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Engaging with Email Platforms

I recommend two email platforms, Constant Contact® and MailChimp®

  • CONSTANT CONTACT – This is the Cadillac of bulk emailing platforms
    • Upload your own images or use Constant Contact’s Image Library
    • Send Unlimited Emails
    • Website Integrations
    • Contact Automation
    • Multiple Forms including pop-up, take-over, slide-in, and banner
    • Manage Multiple Users
    • High Deliverability
    • Removable Constant Contact Branding
    • 60-Day Free Trial
  • MAILCHIMP – Solid platform
    • Basic Platform is Free up to 2000 contacts
    • Send up 10k emails per month on the Free plan
    • Send Unlimited Emails on paid plans
    • Website Integrations on the Free plan
    • Contact Automation on paid plans
    • Multiple Forms including pop-up, take-over, slide-in, and banner
    • Manage Multiple Users
    • High Deliverability

Need further help? Schedule a call and lets chat!


William Dickinson

Everything we do in business is surrounded by the messages that we put out, however, most of us — if not all of us — did not get into business to write about it. I’m William Dickinson, owner of Cortex Marketing and I specialize in creating compelling content and engaging marketing when business owners find it difficult to create it themselves.

Compelling and Engaging Content, Copywriting and Marketing Development | Get Seen. Get Heard. Get Noticed.

Contact me or call me direct: 1-888-502-3523
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