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Are you nearly finished with your landing page? Before sending it out into the world, walk it down the runway with this landing page design checklist.
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Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up.
If you want better landing pages, focus on collecting data. You should design your landing pages based on what you already know about your audience, but don’t stop there — make sure you collect even more information as more people visit your website.
The Components of the Landing Page
From a technical position, each Landing Page has 4-categories and 15-elements. As an example, your page’s Clarity, Scent, Relevance, and Visualization are the elements of the “Offer”; and your form must be a Visible Form, have the appropriate Number of Fields, a Compelling Form Headline, and a Visible & Noticeable Call-to-Action (CTA).
The four landing page categories are:
- Offer
- Form
- Trust
- Visual Hierarchy
There are 15 elements to a landing page within those categories:
- Clarity
- Scent
- Relevance
- Visualization
- Visible Form
- Appropriate Number of Fields
- Compelling Form Headline
- Visible and Noticeable Call-to-Action (CTA)
- Professional Design
- Relevant Trust Icons
- Authentic Testimonials
- Clear Privacy Policies
- Using Visual Queues to Highlight Key Areas
- Page Design Fits a Singular Theme
- Supporting Imagery
“One of the best ways to make sure you’ve crossed your t’s and dotted your i’s when building a landing page is to have a checklist handy of all the things you need to do. That way, anytime you want to publish a landing page, you can do a quick scan of all the essentials to optimize each landing page to generate the leads your business depends on.” ~ Hubspot
Click here to learn best practices for optimizing landing pages and generating more leads.
Want a checklist to help you build your landing pages? Get to know the the essential elements you need to have on your landing page before you hit publish.
Keep in mind that checklists are a jumping-off point — there are a number of other company and technology-specific steps you need to take as well when optimizing your landing pages for success.
Get your Free Landing Page Checklist, today!!
Everything we do in business is surrounded by the messages that we put out, however, most of us — if not all of us — did not get into business to write about it. I’m William Dickinson, owner of Cortex Marketing and I specialize in creating compelling content and engaging marketing when business owners find it difficult to create it themselves.
Compelling and Engaging Content, Copywriting and Marketing Development | Get Seen. Get Heard. Get Noticed.
Contact me or call me direct: 1-888-502-3523