Marketing your business is like farming — planning, patience, and diligence, will bring your reward. While physical marketing still exists, content marketing is how marketing predominantly happens today. So in marketing your business, you must plant the seed for your ideal customer to see; then maintain the best practices available regarding landing pages & content; and last …
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Cortex Marketing specializes in “Conversion Marketing” development and provides coaching and services to businesses with the ultimate goal of creating a lift in new business engagement. We do this by working with our clients to develop the message(s) delivered to your intended target market. As I guide you through this very deep and continually developing …
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New Clients are crucial to any business. In fact, the need continually needing new sales (or new clients) is was what started the “planned obsolescence” movement. However, I find that to be unfriendly. New Clients and Planned Obsolescence In the planned obsolescence business strategy, if you control a significant market share, you can rely on …
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Social media has confused many businesses and organizations over the past few years. Most get that they have to provide meaty, relevant content, but too many are not using proven engagement strategies that could significantly raise the success level of organically hitting a wider audience. Discover the 5-key things you should be doing within your social …
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If you are new to sales & marketing or even someone with some experience under your belt, emotional selling is much more prevalent than you have likely ever realized. In fact, the more you learn about emotional selling, the more you will discover that this is a lighter form of apophenia, a condition where one …
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