Modern Marketing Tips That Are Easy For You To Embrace!
Here are 3 Marketing Tips to help keep you going through the fall. Surely this won’t be the only marketing tips posted on the web, however, these are tips written from experience — not to mention that they are good reminders for all.
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Marketing Tip #1 —Slow and Steady Wins The Race
The concept of continuous innovation isn’t just a scientific marketing method, it’s a time-tested business philosophy. This methodology has built some of the world’s great companies, like Toyota and Google. They are proving to be a critical component of what differentiates winners from losers in Silicon Valley and beyond.
Marketing Tip #2 — Mind Your P’s
It’s about the importance of ALL P’s, particularly “Product” – it is one of the most important lessons that many marketers have ignored for the past 10-15 years. Unfortunately, many marketers have often thought of themselves as being in the ‘Advertising business’.
Now more than ever, successful and sustainable businesses are built by clearly presenting the Product, Price, Place, and Promotion of their brands.
#3 — Seek And Ye Shall Find Find
This is a good reminder that it’s all about the results. This has been the underpinning of the scientific marketing method for 150+ years. It is what the modern marketing world has come to really appreciate in the past 5-years.
Learn more about the marketing in today’ business world…
Here Are The Top-5 Marketing Trends That Are Hot in 2017 & 2018
Regarding marketing trends, it is surely a unique time in business marketing. What is hot in marketing is the people and technology that help cut through the din of message noise that we are all plagued with.
1 – Marketing Trends — Increased focus on customer experience.
Whatever you decide to call it — UX or CX — this aspect will be a ‘make-or-break’ component of your vision’s success. You can’t make promises your business cannot keep and this factor will become increasingly important as the global market continues to grow.
The average user will be focused on themselves more than ever before — which is saying something — and video will be the big influencer in the visual side.
Learn from the experts about the current marketing trends
“Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:
2 – Marketing Trends – Engaged and effective measuring of data
If you are in almost any marketing position you will recognize the value of data collection. It drives many decisions in the business world and how it markets to its audience.
Today, both the sources and volume of data collected have exploded. We define “big data” as a capability that allows companies to extract value — and make sense — from large amounts of purposefully collected data design to deliver a more personal experience. But does it really do that?
3 – Marketing Trends – Lean on the new marketing lieutenants: marketing technologists and data scientists.
So how does all this affect my world, you ask? Well, for the most part, you will never know it is happening until you venture onto a site that displays advertisements. You will then be faced with ads that serve your interests… coincidence? No, not in the least!
In today’s marketing world, the power and knowledge often lie with the person with the best data access and deepest understanding of that information. As such, all marketing departments should have a data scientist. Data scientists are the equivalent of the traditional ‘senior’ department head.
4 – Marketing Trends – Personalized everything is no longer ‘coming’, it is here!
Have you ever clicked on a link and then 5 minutes later you are getting ads that represent your clicking and URL behaviour? I would not be surprised by that as almost every behaviour online is now tracked. Not by some nefarious as originally projected, but by entities that resell the value proposition of understanding your customer.
But really, can you understand it all? I say “not easily” and the experts agree.
SOURCE: Kissmetrics
The issue with big data: too much, too slow, too complicated
5 – Marketing Trends – Better video content…and more of it.
As mentioned above, a video is currently being used by 87% of marketers today. But that does not speak to the quality of relevant feed of that video.
I speak of this often regarding the right timing on your messaging — and while video can be used earlier and earlier in the marketing funnel/sales cycle — relevance is going to be key in capturing interest.
I encourage you to download this PDF that shows the relevant timing of your messages.
Artificial Intelligence — It is no surprise that technology is amazing, but when technology out-thinks, out-creates, and out-plays us humans, are we ready?
What’s Next? Artificial Intelligence (AI) for Customer Experience… oh yeah, that is already here.
As a professor of human nature — I am not really a professor — Artificial Intelligence (or AI) fascinates me.
The level of “computations per second” needed has been exponentially increasing over the past 30 years and most recently we have begun to have the understanding of the quantum world and entangled particles, which is what led Dr. Feynman to have a vision.
“In quantum physics, entangled particles remain connected so that actions performed on one affect the other, even when separated by great distances. The phenomenon so riled Albert Einstein he called it “spooky action at a distance.” The rules of quantum physics state that an unobserved photon exists in all possible states simultaneously but, when observed or measured, exhibits only one state.” ~ LiveScience.com
The research being done on this is still in its infancy, however, quantum computers tap directly into an unimaginably vast fabric of reality—the strange and counterintuitive world of quantum mechanics.
The story behind the theory of ‘quantum computing’ is about 35-years-old when Nobel Prize-Winning physicist Richard Feynman fostered the idea of a ‘quantum computer’.
Physicists — like Feynman — have a unique way of looking at things and while the thought of increasing a computers speed had — in 1982 — been around for about Forty-years, the theory of quantum computing blew the best minds of the day, and in many ways shaped the path we have been on ever since.
The Next Big Step For Artificial Intelligence
It seems that there’s no question that AI will play a large role in humanity’s future. In fact, it is already here. Cortana, Siri, Alexa, Google’s voice all are early AI. But what is it missing? There are many schools of thought, however, there are two main agreed-upon hurdles — computation speed and Interface.
The fastest computers can do 33,860 trillion calculations per second — or in computing terms 33.8 petaflops.
Artificial Intelligence — Where Are We Today?
In 2010, the Tianhe-2 knocked the US Energy Department’s Titan machine off the No 1 spot. The Titan achieved a paltry 17.59 petaflops per second by comparison. By comparison, even further, the Quantum D-Wave 2 Is 3,600 Times Faster than Tianhe-2.
“Quantum computing differs from classical computing at its most fundamental level. While traditional computers rely on the alternate bit states of 1 and 0 to store data, quantum computers exploit the fuzzy effects of quantum mechanics, allowing its “qubits” to exist as a 1, 0, or both simultaneously, a.k.a “superposition.” So while a traditional computer will sequentially explore the potential solutions to a mathematical optimization problem, the quantum system looks at every potential solution simultaneously, known as quantum annealing, and returns answers—not just the single “best” but nearly 10,000 close alternatives as well—in roughly a second.” ~ Read more about the D-Wave
Artificial Intelligence needs Quantum Computing not because of speed, but because of the interface.
The story behind the theory of ‘quantum computing’ is about 35-years-old when Nobel Prize-Winning physicist Richard Feynman fostered the idea of a ‘quantum computer’. 
Artificial Intelligence — Where Are We Today?