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WordPress — Why Are You Using Anything Else?

WordPress — Simply A Great Content Management System (or CMS)

WordPress works for your Portfolios, Blogs, Online Brochures, and of course, Interactive websites. And with WordPress Plugins, you can easily build-in functionality that serves associations, corporations, and e-commerce websites.

WordPress Framework

That all said, the WP framework is designed for sites of all depth and sizes. Small businesses love it because of its powerful extensibility and its ease-of-use; and large corporations like it for its user manageability and customization ability.

In fact, its ability to be extensible is all based on the [open-source] framework… which is one of the least talked about aspects of WordPress — to understand more about open-source software, check out GNU’s Philosophy, but first, let’s back up and see how we got to WordPress’ staggering popularity!

WordPress 28 PercentWordPress Web Sites Are Now 28% Of The Web In 2017

FUN FACT: A “website” has a unique hostname (a name which can be resolved, using a name server, into an IP Address). It must be noted that around 75% of URL’s are not active, but parked domains or similar — so only about 25% of all registered domain names are websites. The numbers below are about actual websites, not URL’s.

“We have come a long way since the first baby steps of the World Wide Web. Back in January of 1996, we had 100,000 websites, and if we go back to mid-1993 there were only a total of 130 websites.” ~ Pingdom AB 

Now in 2017, we have 1.25 Billion active websites, and with 28% of the web being WP sites, the number of active websites that are on the WordPress framework is about 354.2 Million as of September 2017.

WordPress SEO Best PracticesThis Is Why Content And Good SEO Practices Are So Important!

It is easy — under the WP framework — to optimize your content.  My favourite content SEO helper is “Yoast SEO”. Yoast SEO is

Yoast SEO is “the most complete WordPress SEO plugin”. It handles the technical optimization of your site & assists with optimizing your blog content.

What About WordPress’ Equates To Ease Of Use?

If you have the capacity to understand Microsoft Word, you will understand WordPress, yet some do not like the interface. Personally, I do not mind the interface, pretty quickly — like with anything — you get used to it.

7 Things to LOVE About WordPress

1. AT ITS CORE, IT’S FREE
2. SEARCH ENGINE MAGNETISM
3. PLUGINS THAT MAKE IT EXTREMELY EXTENSIBLE
4. IT IS UPDATED REGULARLY
5. SUPER INVOLVED WORLDWIDE COMMUNITY
6. NON-TECHIE EASE
7. FULLY CUSTOMIZABLE

If customization is your thing, WordPress has its advantages. WordPress is fully compatible with outside frameworks and programming languages, making it possible to weave in any integration.

Want to learn more? Call me at 1-888-503-3523 or contact me here

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Your Website Is Your Window The World …

… are you ready to start marketing yet?

Your Website Marketing Banner

Your website is your hub for all your online business dealings

As a website and marketing developer, I have found that it is crucial for businesses to understand that having a website or that having an online-presence — no matter whether it is eBay, Etsy, Shopify, et.al. — is only one leg of the process and does not equate to online sales. It sets you up for online sales, but it is not the right tool for the next phase of this process.

Think of it like this. A carpenter has a toolbox full of tools, however, even with all those tools, a building will not get built without the carpenter putting his skills to the task.

Regarding your website “Understanding the all the components (the ones that drive conversions) is separate from the build — although still integrated with your overall strategy.” ~ Trevor Greenfield from Redwood SEO

Your WebsiteAlong with your website — other things to think about!

Getting noticed — via SEO, Social Media, et.al. — is only part of the plan. In today’s modern marketing, it is crucial to know the different awareness levels of your varying targets so your outbound messaging has the right timing to the intended target. This often overlooked ‘timing’ component is a crucial step.

More information about marketing your website…

Your Website — if designed correctly — will allow you to deliver the right message at the right time; a crucial component of inbound marketing, I suggest you contact me directly and we can chat about you and your business.

If you are looking for more information about marketing your website, I have written about this in two blogs that may interest you.

  1. VISIT: dickinsonent.com/cortex/the-right-message/ — where I talk about delivering the right message at the right time.
  2. VISIT: dickinsonent.com/cortex/marketing-messages/ — this is about the marketing messages that you will put out
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Online Password Security

Poor online password security leaves popular online accounts susceptible to hacking
Online Password Computer Security
SOURCE: ABC News

Online Password Security experts at Dashlane® have identified the password weaknesses of popular websites – ones you’re probably already using at home and work.

The latest research in online password security also shows that individuals and businesses are equally likely to experience the consequences of poor online password policies.

From July 5 – July 14, Online password security experts at Dashlane® examined 37 popular consumer websites and 11 popular enterprise websites against five password security criteria:

1. Does the website require users to have passwords that are 8 or more characters?
When creating a new account on each website, Dashlane® researchers attempted to create passwords less than eight characters irrespective of the sites’ stated minimum password requirements.

2. Does the website require users to have passwords with a combination of letters, numbers, and symbols?
When creating a new account on each website, Dashlane researchers attempted to create passwords with all letters (“aaaaaa”) or numbers (“111111”).

3. Does the website provide an on-screen password assessment meter to show users how strong their password is?
When creating a new account on each website, we wanted to see if the site provided any notification, such as a meter or color-coded bar, they were credited as providing an assessment. Sites that only provided confirmed password length or where requirements were met did not receive credit.

4. Does the website allow 10 incorrect login attempts without providing additional security (CAPTCHA, account lockout, 2-Factor, etc.)?
Dashlane researchers attempted to log in using incorrect passwords. If the tester was able to continue entering incorrect credentials after 10 attempts without receiving any security mechanism, such as a CAPTCHA code or the account automatically locking, the site did not receive credit.

5. Does the website have support for 2-Factor Authentication?
A website was given credit if they offer any two-factor or multi-factor authentication.

In the study, a website received a point for each criterion they performed positively, for a maximum, and top score, of 5. A score of 3/5 was deemed as passing and meeting the minimum threshold for good password security. SOURCE: https://blog.dashlane.com/dashlane-password-power-rankings-2017/

Dashlane® is the is the only online password manager and secure digital wallet I recommend. It is because they are the best!

It keeps track of all your passwords, and auto-fills all forms including logins and checkouts. 

For online password security, Dashlane® uses military-grade encryption and never stores your master key anywhere.

Without it, no one can unscramble and use your passwords.

You should use Dashlane® at work — share this with your coworkers and keep your whole team safe.

Best thing is, with this link below, Your first YEAR is only $20!

(I get a small kickback too – thank you!)

Check it out: https://www.dashlane.com/en/im/3ba7a552
Online Password Manager — Dashlane Online Wallet

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