Are you an Entrepreneur? Do you “get the grind” and you’re naturally wired with grit and tenacity? Do you sometimes fail in your efforts to actually be successful, yet are continuously courageous and take the necessary risks that entrepreneurship requires?
To find out, this quiz is for you — take the quiz below!
In a recent survey, when customers were asked why they would unsubscribe from emails, most of them said they were getting too many irrelevant and repetitive emails in their inbox. So if you’re sending lots of emails about sales without much substance, then we’re sorry to tell you that it’s not the customer that caused the break-up, it’s you. Here are five marketing emails that every online business needs to send.
1. Abandoned cart emails
Around 70% of carts get abandoned, costing e-commerce businesses $2 – $4 billion dollars every year. The good news? Statistics also say that abandoned cart emails have an open rate of around 45% and, on average, they convert almost 11% of those lost sales.What that means is that for every $10,000 left in a cart, you can win $1,700 back with an automated email.
What should your abandoned cart email say?
In a survey conducted, it was noted that 55% of users abandon their cart when they are hit with unexpected cost, such as shipping. Tackle this problem by including an offer of free shipping in your email.
At their core, order confirmation emails share important information such as the order number, product name, shipping date, tentative delivery date, and a receipt. These are one of the first categories of emails that a brand automates. More often than not, these emails are purely transactional when they can be so much more.
Based on findings published by Conversio, the order confirmation email open rates are at a massive 70%. You have the attention of the shopper and the opportunity to turn that one-time buyer into a repeat customer.
What should your order confirmation email say?
Besides sharing the basic information, give your customers reassurance about the great choice that they’ve made. And if you’re confident about the product and its reviews, then use your order delivery confirmation email to ask for a referral. Referral marketing builds social proof, and when your customer’s audience sees them sharing a positive word about your business, they will be more inclined to buy from you.
3. Welcome emails
Welcome emails are a brilliant opportunity to make a great impression and set the tone and expectations for your relationship. They have 4x the open rate and 5x the click-through rate compared to standard sales emails.Despite such wonderful numbers, a lot of brands don’t send them – which gives a serious leg up to the brands that do.
What should your welcome email say?
Welcome emails are great to set the right expectation from the get-go. Will you send these emails daily, weekly, or monthly? Will they feature exclusive discounts or new products? Be specific, helpful, and build anticipation.
These emails are also a great time to start segmenting your subscribers based on demographics, geography, interest or product preferences. It gives you an opportunity to make your emails more relevant.
Wouldn’t it be amazing if customers came directly to you when they needed to shop instead of going somewhere else or comparing prices? That’s where your newsletter comes in handy.
A newsletter is a chance to build and maintain a spot in your customer’s consciousness. When done well, newsletter emails build a sense of loyalty and community. It is also a great opportunity to connect with your repeat customers. This target group usually comprises only 8% of e-commerce site visitors, but they are responsible for 40% of all revenue.
What should your order newsletter email say?
A newsletter accomplishes two major tasks: sell to those who are ready to purchase and remain top-of-mind with those who aren’t. One of the ways to accomplish this feat is to pair valuable content with product information.
For example, a newsletter can highlight the following three components:
● A fresh blog post that offers tips and tricks – without selling anything
● New arrivals or best sellers in your store that week/month
● Current promotion with a special discount code
5. Re-engagement/win-back emails
The cost of maintaining an existing customer is much less than acquiring new ones. That’s where win-back emails come into the picture. Moreover, since you already have some data about your subscribers, segmenting and personalizing the message becomes a lot easier.
What should your re-engagement email say?
When sending re-engagement emails, it is important to note that sending just one email might not do it. According to statistics, while about 24% of your dormant subscribers open the first email, 40% open it thereafter.
Be careful and don’t send too many emails or you may end up in the spam prison.
It’s also important to keep the timing and messaging specific to the customer. For example, if your newsletter is sent monthly, you might want to wait for 3 to 4 months of inactivity before you send the win-back email.
Last, but surely not least, be sure that your five marketing emails are done by a professional. By sending your five marketing emails via a professional service — with either automated or a direct personal send — you will be serving your customers and getting the results you ultimately desire. Further, using a professional service, your five marketing emails will generate the data needed to adjust and customize your online efficiency.
If you need further advice, simply contact me here or call 1-888-502-3523. If you want to spend a few additional minutes with me, schedule a 20 minute chat for some dedicated time at no cost to you.
Picking Your Brand Colors So you are at the stage of picking your brand’s colors or you have decided to rebrand your business. How do you go about picking the colors for your new brand?
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Regardless of whether you’ve decided to branch out from a company or are launching a game-changing new startup, understanding the impact of color on consumer behaviour will help solidify your brand become a success.
Remember, we buy emotionally and research shows that up to 85% of consumers believe color is the biggest motivator to choose a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall.
How Do People Respond to Brand Colors?
Every color elicits a different response from humans. Having a clear idea about what your brand’s goals are and how you want your target audience to feel will help you hone in on the most impressive colors to choose for your brand.
Colors can be divided into two main categories: warm and cool. Warm colors tend to be associated with energy, while cool colors are linked with calmness and security.
But how do each of the following colors affect us and what does that mean for your brand? Here’s an overview — courtesy of Marketo — of what differentiates each color and how your brand can pick the right mix of them.
Red
Red evokes a passionate and visceral response. It is a color that increases your heart rate, makes your breath faster, and is generally associated with energy, excitement, and passion. It’s one of the colors that is attention-grabbing, while it can also be provocative and excitable.
Color code: aggressive, energetic, provocative, attention-grabbing, passionate
Purple
Purple is a sophisticated yet mysterious color. It tends to be used with higher-end products due to its association with royalty and elegance. Purple’s mysterious element is also linked with spirituality, and it can bring a magical element to your branding.
Color code: royalty, sophistication, nostalgia, mystery, spirituality
Blue
Blue is the most popular color choice for the top brands. It is thought to put people at ease, as it reminds them of the sky and the ocean. Blue is also associated with trust, security, and confidence which make a great combination for the brands that want these elements in their message.
Color code: trustworthy, dependable, secure, responsible, confident
Green
Green is a color that is synonymous with calmness, safety, and freshness. Its various shades can create a unique brand identity for your company. Green tends to be associated with health along with the feelings of peace and serenity.
Color code: Wealth, health, prestige, serenity, generosity, safety
Yellow
Yellow is a popular color choice for brands that want to evoke a feeling of positivity in their identity. Its association with the sun on its different shadows brings out hope and optimism. Yellow also stands out among other colors, which makes a yellow brand identity creative and appealing.
Color code: positivity, light, warmth, motivation, creativity, happiness
Orange
Orange makes an ideal color choice for brands that want to blend the optimism and the brightness of yellow and the passion and the energy of red. It is a creative and cheerful color that evokes a friendly and adventurous feeling.
Color code: vitality, fun, playful, exuberant, outgoing
Brown
Brown represents the earthly simplicity and it is usually preferred to reflect stability and strength. It’s comforting in its simplicity and is preferred by brands that want to be classical and trustworthy, without proceeding to bold moves. Brown is associated with the earth and can also remind people of dirt, so there needs to be a careful use of it, especially if it stands out as the main color for a brand.
Color code: earth-like, natural, simplistic, durable, comforting
Black
Black is another popular color option for brands and it tends to be one of the most classic options. It’s both classic and sophisticated and it can make a brand identity stand out. It seems to work perfectly with luxury products, blending the classic and powerful elements. Black is one of the colors that can be combined with others to add a stronger emotion, without losing the classical appeal.
Color code: Prestige, value, timelessness, sophistication, power
White
White represents simplicity, purity, and also cleanliness. These three make it extremely popular in the healthcare sector, in the cleaning business, but also in the child-related businesses. White can also bring out a feeling of trust by tapping in to purity and simplicity.
Are you nearly finished with your landing page? Before sending it out into the world, walk it down the runway with this landing page design checklist.
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Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up.
If you want better landing pages, focus on collecting data. You should design your landing pages based on what you already know about your audience, but don’t stop there — make sure you collect even more information as more people visit your website.
The Components of the Landing Page
From a technical position, each Landing Page has 4-categories and 15-elements. As an example, your page’s Clarity, Scent, Relevance, and Visualization are the elements of the “Offer”; and your form must be a Visible Form, have the appropriate Number of Fields, a Compelling Form Headline, and a Visible & Noticeable Call-to-Action (CTA).
The four landing page categories are:
Offer
Form
Trust
Visual Hierarchy
There are 15 elements to a landing page within those categories:
Clarity
Scent
Relevance
Visualization
Visible Form
Appropriate Number of Fields
Compelling Form Headline
Visible and Noticeable Call-to-Action (CTA)
Professional Design
Relevant Trust Icons
Authentic Testimonials
Clear Privacy Policies
Using Visual Queues to Highlight Key Areas
Page Design Fits a Singular Theme
Supporting Imagery
“One of the best ways to make sure you’ve crossed your t’s and dotted your i’s when building a landing page is to have a checklist handy of all the things you need to do. That way, anytime you want to publish a landing page, you can do a quick scan of all the essentials to optimize each landing page to generate the leads your business depends on.” ~ Hubspot
Click here to learn best practices for optimizing landing pages and generating more leads.
Want a checklist to help you build your landing pages? Get to know the the essential elements you need to have on your landing page before you hit publish.
Keep in mind that checklists are a jumping-off point — there are a number of other company and technology-specific steps you need to take as well when optimizing your landing pages for success.
“Spending on digital media surpassed television ads in 2017. Now global digital spend is anticipated to top $333 billion this year.
As a result, today’s entrepreneurs and small businesses are starting to think about marketing in almost exclusively digital terms. And to have a successful online strategy, it’s important to see the data on what tactics are actually working.
Today’s infographic comes to us from Serpwatch. Serpwatch highlights seven of the most important digital marketing trends to keep an eye on this year.
Along the way, it highlights over 100 useful marketing stats that help to reveal the strategies and tactics that maximize ROI in the online arena.” ~Jeff Desjardins
