Are you using a Sales or a Marketing Message?

Your marketing message is a crucial component in reaching your target customer.  The first thing to do, however, is to identify all customer benefits because this will in-turn generate interest.

Marketing Messages and Sales Messages

STEP #1 How to Target Your Market By Answering 3 Questions.

Copy-Boarding is an exercise in benefit clarification. Copy-Boarding consequently flips sales-objections into benefits.

Marketing Message - Copy BoardingA simple copy boarding exercise nail down your messaging. These sessions take about an hour and are valuable in all your marketing copy. Book a Copy-Boarding session here.

So Are You Using a Sales or Marketing Message?

First of all, what are your tactics?

  • “Tactics are the actions you take to implement your strategy. Think about these carefully so you can determine what response you’re trying to generate from your target audience. For example, you might want them to:
     – Go to your website to get more information.
     – Fill out an online survey.
  •  – Call to speak with a salesperson.
  •  – Request that a salesperson call them.
     – Attend a free webinar.
     – Download a free white paper.
     – Call for more information.
     – Agree to a sales meeting or presentation.
     – Attend a free seminar or workshop.
     – Request a free product demo.
     – Take a 30-day free trial of the product.
     – Refer your services to others in your target market.
     – Become an affiliate and sell your products and services.
     – Buy the product with a credit card.”
    Excerpt is from Robert W. Bly’s book The Marketing Plan Handbook.

Marketing Message DartsMarketing messages are different because of the approach you deliver to the prospect.

Most noteworthy in sales vs. marketing messages — while both are aimed at increasing revenue — most don’t realize the difference between the two. This is mostly because most small organizations have too few employees to separate the two.

Marketing is the lead-up and into benefits for the prospective buyer; how it will affect them after they buy and start using. Sales simply is the offer; the guarantee; the close of the deal.

And regardless of the size of an organization, an alignment to your messaging must have continuity through sales and into the aftersale (or customer service). This is where Social Media is a crucial component of your strategy and effort-mix.

Are you still wondering about the effectiveness of your Marketing Message?

Schedule a time to do a copy-boarding exercise and discover the way you can take your message to the next level and get better results in both engagement opportunities and sales.


 


William Dickinson

Everything we do in business is surrounded by the messages that we put out, however, most of us — if not all of us — did not get into business to write about it. I’m William Dickinson, owner of Cortex Marketing and I specialize in creating compelling content and engaging marketing when business owners find it difficult to create it themselves.

Compelling and Engaging Content, Copywriting and Marketing Development | Get Seen. Get Heard. Get Noticed.

Contact me or call me direct: 1-888-502-3523
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