Advertising Archives – Cortex Marketing

There are many “other services” that come up in daily conversations, yet do not get discussed in depth until your challenges are fully discovered.

These “other services” encompass the solving of those challenges — looking at the bigger picture — of doing business in the digital age. Things such as site & transaction security, domain routing, and system & process development (systems that make your business run smoother), are just a few of the ‘bigger picture’ challenges that Cortex Marketing is adept is providing a solution for.

Things such as site & transaction security, domain routing, and system & process development (systems that make your business run smoother), are just a few of the ‘bigger picture’ challenges that Cortex Marketing is adept is providing a solution for.

That said, the lack of discussion for “other services” is almost always because many of our clients already have the foundation established for their business — their branding components, a basic online presence, and a general plan of what their business is all about — and they simply need help establishing specific marketing strategies, plans, and components needed to deliver a better return on their investment.

You Have Choices

“You do other services? I did not know that!”

Of the many “other services” we provide, only a general few are entered into the mix until we know your goals and progress through the discovery process. I did not know that That pathway is rarely pre-determined as there are too many variables to solidify those needed components until a plan is being put together.

We provide you with a strategy, designed to achieve the goals you lay out to us, At that time we develop a plan that puts in place the mix you need to get the result you want.

Our 360º Success Team

While delivering a full-service solution — part of the way Cortex Marketing has always brought solutions to the business world — this year we created the 360º Success Team to solve our clients’ issues regarding bigger IT & system solution needs.

The key to our team’s success is how we emphasize creating a solution-based environment where people actually want to be. We believe our corporate culture is a crucial component to achieving success for our clients.

Together Everyone Achieves More When you engage with Cortex Marketing, we have the strategists, copywriters, designers, programmers and IT specialists, all to ensure that your goals are always maintained and looked at with the latest fresh eyes. This gives us a unique perspective and provides you with what we believe is one of the best customer-service experiences in the entire marketing industry.

The bottom line is that you deserve the results you desire.

If we have fallen short and not delivered the best service on the market, we have failed in our goal. As such we offer this guarantee:

“While we cannot guarantee advertising results, we do guarantee our services. It is as simple as this: “If you are not satisfied, we are not satisfied. — We will do whatever possible to correct any issue, then attempt to exceed your future expectations.

We know the value of our clients and recognize that without them, we would not exist. We offer a service with integrity, a culture where we LOVE what we do, and unparrallelled five-star customer service — and for these reasons, we make our bold guarantee: “If you are not satisfied, we are not satisfied!”

So if at anytime you are not satisfied with any part of your experience with us, please give us an opportunity to correct any issues and exceed your expectations in the future — we will make it right even if you are asking for your money back!” ~ William S. Dickinson, President and CEO Dickinson Enterprises, Inc.

‘Our other services can wait’ is our philosophy — your primary goals are our top priority.

Have you ever worked with a company that is always trying to upsell you? Everyone on our 360º team has, and that is what drives us crazy too! Within our culture, we simply want to fit you into the best long-term solution first and foremost. And if we can provide you with advice, coaching, and/or development of other services, we want you to know that you can also trust us with the following business solutions:

Website Development (WYSIWYG platforms, WordPress, Custom Programming in Python and HTML5)
Landing-Page Development
Social Media Development
Conversion Marketing Copywriting
Website and Marketing-Campaign Analytics
Simple and Complex Marketing Campaigns
User-Based Technology Guidance (MS Office, Adobe Creative Cloud, G-Suite)
Custom Programming and Technology-Based Process Development (systems to make your business run smoother)
System Administration (email, network admin, system hosting)
Server set-up and Management (database, SQL, JavaScript, etc.)
Business Graphics / Graphic Design (logo development/design, business cards/envelopes/letterhead, etc.)
e-Commerce Solutions
And more… basically, anything to do with marketing and selling yourself online!

Advert Spending By Media Type — Source: OnlineMarketingTrends.com — As Projected for 2015 & 2016

“So, which is better, online or traditional advertising?”

A client recently asked me just that question. The answer, however, is not as straightforward as you might think. So in a twist of tradition, here is the ‘meat’ of my answer: “Advertising success depends on two factors:

Who is the target?
and
What are your goals?”

Let’s break down these two components…

Who is the advertising target?

Often overlooked, ‘knowing your target’ is a crucial piece of an effective sale conversion strategy.

“Everyone should want to buy my [widget/service]!”, a client told me once; and while potentially true, research shows that timing & relevance are a much bigger factor in making a buying decision. Crucial pieces of effective sale conversion strategy rely on saying the right message at the right time. As such, knowing your target and their buying cycles tends to lead to a significant lift in success when it comes to any advertising.

Demographics are a huge aspect of knowing your target

Today’s ability to track age, gender, location, how they saw your advert, how long they stayed, did they share it, etc., are at the core of the advantage of digital advertising. In fact, “Direct Response Marketing” techniques are heavily invested shopper data in an effort to ‘personalize’ the shopping experience for each individual.

What are your advertising goals?

Today’s goals seem different, but they’re not. In fact, the goals have not changed until the last 20 years. It is still all about the conversion of the audience or “target” — are you seeing the tie into the first advertising component above?

So, what did traditional advertising discover that digital ads still need to work on?

In short, ‘message effectiveness’. Tradition advertisers recognize that the timing at which their ads display — and the core of the offer — must be in alignment with the awareness level of the target. While simple messages like “free trial” and “try it now” are synonymous with today’s advertising, traditional adverts, traditional methodologies tend to focus on an awareness level that works off the brand awareness level — and consequentially, the true reason people buy — how the experience made them feel.

Today’s conclusion to this deep advertising question

I could probably write 10 more blogs on this subject and only scratch the surface, but the bottom line is, both types have their place. A wise marketing mentor taught me a lesson that I will never forget: “Never put all your eggs in one basket!”.

Tag: Advertising