Tag: conversion

Posted on

My #1 Question Asked: Do You Make Websites?

I decided to write this “My #1 Question Asked: Do You Make Websites?” post because at least once a week (50+ times per year), I get asked this question. This post is about the deeper answer, beyond “yes”.

We Make Websites

Today’s Marketing Professional

I am not boasting or making any claim that the average marketer of today has the same education as a physician, however, I have discovered that using the analogy of a family physician is an easy way to understand the term “marketing professional”.

Your family doctor would be able to administer a shot or take blood pressure, as well as specialize in some aspect of medicine. Today’s marketer can build a website with at least a WYSIWYG editor, and will often focus on a specialty.

That said, today’s typical marketer also specializes in something specific, such as what I do here at Cortex, conversion optimization and engagement engineering.

We make website to fit the Conversion Optimization Wheel

Yes, Cortex Marketing Does Make Websites

Although the skillset to make websites is needed in being a good marketer, today’s full-service marketing is bigger than that. An example is that Jason, and his business Ad-Sol.com, specializes in advertising, whereas Behrooz, and his business MasterPix.com, specializes in custom websites and graphic design. So, does Cortex marketing make Websites? Yes, but so does Ad-Sol and MasterPix. Clear as mud?

The bottom line is, marketing is a multi-spoked wheel and the many components of that wheel, support and works off of each other.

The General Top-10 Components Are:

      1. Big Picture Names (e.g. what you call your business, domain url’s, content titles, etc.)
      2. Big Picture Strategies and Plans
      3. Branding & Colour Schemes
      4. Target Defining
      5. Copy-Boarding
      6. Copywriting
      7. Online Development (websites, social media, etc)
      8. Publicity
      9. Testing
      10. Analyzing successes and failures

We Make Websites with Digital MarketingA Different Kind Of Marketing Company

If you are looking for an effective way to not just drive more traffic to your site, but to drive more qualified leads to your sales funnel, lets set up a time to chat… or you can call me now at 1-888-502-3523. I look forward to speaking with you about your ideas!!

 

 

Posted on

A Conversation Is Always The Marketing Goal

A conversation is not often spoken about, but at the end of the day, it is crucial to the overall goal of every campaign.

Internet marketing campaign goals require thorough planning. Be specific when you decide on your marketing goals, objectives and strategies to build a winning marketing campaign.

A Conversation in a Natural Language
Quote From Joshua Keiser at Capco

A Conversation Equals An Engagement Moment

It’s not enough to reach people, you have to engage them with high-quality, informative, interesting, and most importantly, emotionally-engaging content. Many try to get views, and views are good, however, engagement is a way to tell how good your content is at answering your target audiences’ most important questions. Or it can show you how well you are distracting your target audience from their biggest headaches (by entertaining them.)

“Traditional corporate communication must give way to a process that is more dynamic and more sophisticated. Most important, that process must be conversational.” ~ Boris Groysberg & Michael Slind in Leadership Is A Conversation

Some common engagement measures:

  • Pages per visit
  • Average time spent per visit
  • Bounce rate
  • Social actions (likes, shares, comments)

A Conversation Equals A Touch-Point Conversion

I reject any notion that content marketing shouldn’t demonstrate a return on investment. As such, conversion has to be an important goal for any content marketing program. The only reason to execute a content marketing program is to drive business outcomes. And those outcomes come in the form of actions taken by the readers you are attracting. And while they may not be direct sales conversion, they should be conversions from one stage of the buying process to another.

Some common conversion metrics:

  • Newsletter Subscriptions
  • Registrations to gated content
  • Clicks to your “Buy Now” button (or “chat now” or “call now”)
  • Leads from your track-able 1-800 number
  • Visits and conversions on other landing pages

A Conversation Is The Key To Success in Online Marketing

A Conversation and Facebook LikesLastly, I wanted to point out that many confuse their online-messaging with online-postulation. In other words, many try to tell their social-media/advert/website/email reader gobs of info believing that they are passing along the important information; forgetting that a conversation should be a natural two-way engagement.

Unfortunately, you can only provide so much info before people will tune out, so, make your conversations “emotionally-meaty”, speaking to the potential benefits and not the features. You will find that your conversion (and engagement) rate will dramatically increase when you do!

So, let’s have a chat about your marketing conversations!

Posted on

The Secret To Understanding Why People Buy

The secret to “knowing why” is powerful. In fact, for the most part, sales and engagement are strongly driven by knowing the “why”.

Scientific Marketing

The Secret To Scientific Marketing

We’re creatures of habit and studies of human nature strongly suggests that some people still replace unknowns with what they “feel” sounds right to them, rather than accept that it is just unknown. The anxiety of the unknown drives our feelings-centre in our brains and this is why some people say, “I feel [whatever].” when looking to make a decision about what the choose to believe. It is well-known amongst the scientific community that in human nature, we replace info, logic and reason (a.k.a. research and facts) with the info that may not be correct.

I mention all this as this is not psychological, but biological. Our brain has regions that do certain & specific things. One region, the NeoCortex, only understands info, logic and reason; it has zero emotional capacity. Another region, the AlloCortex (a part of the brain’s limbic system) has zero capacity for info, logic and reason and only understand emotions; this is why we use the verbiage “feel” when describing why we did something. “…I felt it was right…”, “…this purchase feels right…”, “…no thanks, that does not feel right…”, etc.

And while our NeoCortex can influence our actions, 100% of all decisions are from the limbic system or predominantly, the AlloCortex region.

I have covered this before but in this post-factual world — whether you are dealing with the politics of a debate on social media or a marketing campaign — it is important to know the secret of what will influence and eventually convert a person to engage you.

The Secret Of Target-Awareness In Marketing

Funnel Timing ThumbA place to start (always) is understanding the awareness of your target audience. Awareness is key to producing the right message at the right time, as without your target knowing that they have a problem, your solution holds zero value. This holds true for every stage of the awareness funnel.

In that awareness-funnel, there are five stages, the last being that your target is ready to buy from you. Those stages are:

  1. Not Aware
  2. Problem-Aware
  3. Solution-Aware
  4. Provider Aware
  5. Fully Aware

If you want to learn more about how to create conversion-driven copy for your marketing collateral or website, sign up for my limited-time complimentary one-on-one “Start Your 2019 Marketing Off Right Master Class”. This offering is only being offered in January this year, so hurry as there is less than 30-days to go!  Reserve your time slot here!

Proudly powered by WordPress
error: Our content is protected — stealing is a crime — you are being watched!!