Tag: Marketing Messages

Posted on

AI-Written Content : Is It Authentic Enough To Be Seen As Human?

AI-Written Content and the punctuation mark that instantly reveals the brutal truth: AI has weaponized the em dash.

What used to be a sleek, stylish way to add rhythm to a sentence has now become the dead giveaway of AI-written content.

AI-Written Content and the Em-Dash

AI-Written Content And How the Em Dash Lost Its Charm

Once upon a time, the em dash was a writer’s secret weapon:

  • It created conversational pauses that felt natural

  • It gave punch to otherwise boring sentences

  • It made writing flow without sounding robotic

But then came AI.

Now, every generic Social Media post follows the same tired pattern: “Success isn’t about talent, it’s about persistence, and the willingness to fail, repeatedly.” Sound familiar? Yeah, it’s because 90% of your feed looks exactly like this. The em dash has gone from clever to cliché in record time.

The Real Problem Isn’t the Dash

The issue isn’t punctuation, it’s authenticity. AI has studied us too well. It doesn’t just copy how we write, it amplifies our quirks until they scream “bot.”

The em dash used to be a stylistic choice. Now it’s a neon sign flashing: This is AI-written content.

Which means human writers get punished too. Use an em dash today and you risk looking like a ChatGPT clone, even if you spent hours crafting your post.

AI-Written Content. Test It Yourself

Here’s a fun (and slightly depressing) experiment:

  1. Open LinkedIn.

  2. Read the last 10 posts on your feed.

  3. Count the em dashes.

Now ask yourself, do you know which posts are human, which are AI, and which are “AI-assisted”? Spoiler: you probably can’t.

The Bigger Debate

So here’s the real question: If AI can mimic us this well, does it even matter? Should we care who wrote the content, or should we focus on whether the message is valuable?

Drop your thoughts below. And if you want to cut through the noise (and the em-dash epidemic), let’s talk. Contact us or call me at 1-888-502-3523 or schedule a Discovery Meeting directly in my calendar, because the only thing worse than AI-written content is sounding like AI when you’re not.

Posted on

A Conversation Is Always The Marketing Goal

A conversation is not often spoken about, but at the end of the day, it is crucial to the overall goal of every campaign.

Internet marketing campaign goals require thorough planning. Be specific when you decide on your marketing goals, objectives and strategies to build a winning marketing campaign.

A Conversation in a Natural Language
Quote From Joshua Keiser at Capco

A Conversation Equals An Engagement Moment

It’s not enough to reach people, you have to engage them with high-quality, informative, interesting, and most importantly, emotionally-engaging content. Many try to get views, and views are good, however, engagement is a way to tell how good your content is at answering your target audiences’ most important questions. Or it can show you how well you are distracting your target audience from their biggest headaches (by entertaining them.)

“Traditional corporate communication must give way to a process that is more dynamic and more sophisticated. Most important, that process must be conversational.” ~ Boris Groysberg & Michael Slind in Leadership Is A Conversation

Some common engagement measures:

  • Pages per visit
  • Average time spent per visit
  • Bounce rate
  • Social actions (likes, shares, comments)

A Conversation Equals A Touch-Point Conversion

I reject any notion that content marketing shouldn’t demonstrate a return on investment. As such, conversion has to be an important goal for any content marketing program. The only reason to execute a content marketing program is to drive business outcomes. And those outcomes come in the form of actions taken by the readers you are attracting. And while they may not be direct sales conversion, they should be conversions from one stage of the buying process to another.

Some common conversion metrics:

  • Newsletter Subscriptions
  • Registrations to gated content
  • Clicks to your “Buy Now” button (or “chat now” or “call now”)
  • Leads from your track-able 1-800 number
  • Visits and conversions on other landing pages

A Conversation Is The Key To Success in Online Marketing

A Conversation and Facebook LikesLastly, I wanted to point out that many confuse their online-messaging with online-postulation. In other words, many try to tell their social-media/advert/website/email reader gobs of info believing that they are passing along the important information; forgetting that a conversation should be a natural two-way engagement.

Unfortunately, you can only provide so much info before people will tune out, so, make your conversations “emotionally-meaty”, speaking to the potential benefits and not the features. You will find that your conversion (and engagement) rate will dramatically increase when you do!

So, let’s have a chat about your marketing conversations!

Proudly powered by WordPress
error: Our content is protected — stealing is a crime — you are being watched!!