Tag: Top 5 List

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3 End-Of-Summer Marketing Tips

Modern Marketing Tips That Are Easy For You To Embrace!

Here are 3 Marketing Tips to help keep you going through the fall. Surely this won’t be the only marketing tips posted on the web, however, these are tips written from experience — not to mention that they are good reminders for all.

If you are interested in hearing more of these tips, enter your email address to subscribe to this blog and receive notifications of new posts by email.

Marketing Tip #1 —Slow and Steady Wins The RaceMarketing Tips - Slow and Steady

The concept of continuous innovation isn’t just a scientific marketing method, it’s a time-tested business philosophy. This methodology has built some of the world’s great companies, like Toyota and Google.  They are proving to be a critical component of what differentiates winners from losers in Silicon Valley and beyond.

Marketing Tip #2  — Mind Your P’sMarketing Tips - The 4 P's of Marketing

It’s about the importance of ALL P’s, particularly “Product” – it is one of the most important lessons that many marketers have ignored for the past 10-15 years. Unfortunately, many marketers have often thought of themselves as being in the ‘Advertising business’.

Now more than ever, successful and sustainable businesses are built by clearly presenting the Product, Price, Place, and Promotion of their brands.

#3 — Seek And Ye Shall Find FindMarketing Tips - getting The Results

This is a good reminder that it’s all about the results. This has been the underpinning of the scientific marketing method for 150+ years. It is what the modern marketing world has come to really appreciate in the past 5-years.

Learn more about the marketing in today’ business world…

I recommend also searching for  Entrepreneur Magazine Online and Forbs Magazine Online articles.

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Online Password Security

Poor online password security leaves popular online accounts susceptible to hacking
Online Password Computer Security
SOURCE: ABC News

Online Password Security experts at Dashlane® have identified the password weaknesses of popular websites – ones you’re probably already using at home and work.

The latest research in online password security also shows that individuals and businesses are equally likely to experience the consequences of poor online password policies.

From July 5 – July 14, Online password security experts at Dashlane® examined 37 popular consumer websites and 11 popular enterprise websites against five password security criteria:

1. Does the website require users to have passwords that are 8 or more characters?
When creating a new account on each website, Dashlane® researchers attempted to create passwords less than eight characters irrespective of the sites’ stated minimum password requirements.

2. Does the website require users to have passwords with a combination of letters, numbers, and symbols?
When creating a new account on each website, Dashlane researchers attempted to create passwords with all letters (“aaaaaa”) or numbers (“111111”).

3. Does the website provide an on-screen password assessment meter to show users how strong their password is?
When creating a new account on each website, we wanted to see if the site provided any notification, such as a meter or color-coded bar, they were credited as providing an assessment. Sites that only provided confirmed password length or where requirements were met did not receive credit.

4. Does the website allow 10 incorrect login attempts without providing additional security (CAPTCHA, account lockout, 2-Factor, etc.)?
Dashlane researchers attempted to log in using incorrect passwords. If the tester was able to continue entering incorrect credentials after 10 attempts without receiving any security mechanism, such as a CAPTCHA code or the account automatically locking, the site did not receive credit.

5. Does the website have support for 2-Factor Authentication?
A website was given credit if they offer any two-factor or multi-factor authentication.

In the study, a website received a point for each criterion they performed positively, for a maximum, and top score, of 5. A score of 3/5 was deemed as passing and meeting the minimum threshold for good password security. SOURCE: https://blog.dashlane.com/dashlane-password-power-rankings-2017/

Dashlane® is the is the only online password manager and secure digital wallet I recommend. It is because they are the best!

It keeps track of all your passwords, and auto-fills all forms including logins and checkouts. 

For online password security, Dashlane® uses military-grade encryption and never stores your master key anywhere.

Without it, no one can unscramble and use your passwords.

You should use Dashlane® at work — share this with your coworkers and keep your whole team safe.

Best thing is, with this link below, Your first YEAR is only $20!

(I get a small kickback too – thank you!)

Check it out: https://www.dashlane.com/en/im/3ba7a552
Online Password Manager — Dashlane Online Wallet

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Copywriting isn’t Just an Art, It’s a Science.

Copywriting can seem like a massive obstacle, but it doesn’t have to be that way!

Copywriting Science With Cortex Marketing

Here are five quick copywriting tips that you’ll be able to use to get your message across to visitors quickly and painlessly:

  1. Keep your copywriting headlines short, sweet and persuasive — this will show visitors what they will gain by continuing to read on. 
  2. Good marketing copy is focused on your reader’s needs, such as their wants, their fears, their problems, etc.; sales copy is focused on EVERYTHING you do i.e. your product’s features, your company, your offer, etc..
  3. Use bullet points to get your message across; keep your message simple and hold on to your reader’s attention by being as concise as possible.
  4. Use statistics, numbers, testimonials, and quotes from experts to demonstrate your claims about your product or service, and win over your readers. 
  5. In your call to action, keep it clear, compelling and tell your audience exactly what to do next.
Painless, right?  Let’s talk more about your message and how small changes can make a big difference.
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