Lists — Are You Making Them? Experts Say They Are Crucial to Success!

Ah, the dreaded lists!

Most of us make lists — shopping, chores, and important dates to remember are just a few. So why do many not make lists for their business? And even worse, why are some touting that task-lists are not good?

List of ListsIt is well established that making lists can assist you in reaching your goals.

The list methodology has driven many to achieve success in business.  Kevin Kruse, author of 15 Secrets Successful People Know About Time Management asks, “Do you really think Richard Branson and Bill Gates write long to-do lists and prioritize items as A1, A2, B1, B2, and so on?”.

So with all things being equal,  Simon Sinek says, “If we think of everything we have to do, we feel overwhelmed. If we do the one thing we need to do, we make progress.”. While Simon is not specifically talking about list making, I believe this speaks to the positive side of making a list.

Regarding lists, I believe that Kevin Kruse’s Richard Branson and Bill Gates example is not true, not to mention lacks insight.

Of course, these two powerhouse leaders do not make a list themselves — at least as we see lists.

Big Picture Thinking

That said, I can guarantee you that their staff does. Further, “big picture thinking” and running worldwide companies, is drastically different than the daily lives most of us lead.

I ask, “Have you ever had a successful day without a list?”. I have, but it is only on the bigger tasks of running a business. Doing things like reconciling finances and other business necessities. And all my lists range from big-picture to the micro-list within a task.

Not all lists are created equal!

My most successful days are all done via task lists that are in a time-blocking format with ‘to-be-completed’ items or contain a host of details that need to be included in a project.

I happen to use “the listing methodology” for everything in my life. In fact, I even use my calendar to create reminders for me throughout the day. At the end of the day, however, that is simply another kind of list.

Regarding Simon’s point of being overwhelmed, for many, lists are just the fix to keep you and your business on track.

It is true that being overwhelmed is a road to non-productivity — however — a simple task list will help you organize with the same efficiency of your simple shopping list, checking off items as you do them.

lists and Business EfficiencySo, lists are bad?

In my opinion, “No.” — In fact, experts on business efficiency say that operational efficiency is about making the best possible use of all resources.

“Operational efficiency is the capability of an enterprise to deliver products or services to its customers in the most cost-effective manner possible while still ensuring the high quality of its products, service, and support.” ~ Webopedia

For most of us, I propose that list-making is crucial to completing your job with efficiency.  As, with every position, there is a constant influx of new things to do and older things to remember.

Pros and Cons of ListsThe Pros and Cons of lists

  • PROS
    • Better focus
    • It can help not feeling overwhelmed
    • Easier to recall conversations
    • Better manage multiple projects
    • Easier to present idea’s to business associates
    • Big picture understanding of the needed task flow
    • The pleasure of seeing completed tasks
  • CONS
    • It takes time out of your day
    • It can feel overwhelming
    • Your list is lost in the shuffle
    • Relying on it can be a nightmare if you lose it
    • You keep adding to the list and it never ends

I would love to hear your feedback on how you work best. Do you make lists or not? Message me, or connect with me on Facebook or Twitter.

You can also connect directly with me on LinkedIn.

3 End-Of-Summer Marketing Tips

Modern Marketing Tips That Are Easy For You To Embrace!

Here are 3 Marketing Tips to help keep you going through the fall. Surely this won’t be the only marketing tips posted on the web, however, these are tips written from experience — not to mention that they are good reminders for all.

If you are interested in hearing more of these tips, enter your email address to subscribe to this blog and receive notifications of new posts by email.

Marketing Tip #1 —Slow and Steady Wins The RaceMarketing Tips - Slow and Steady

The concept of continuous innovation isn’t just a scientific marketing method, it’s a time-tested business philosophy. This methodology has built some of the world’s great companies, like Toyota and Google.  They are proving to be a critical component of what differentiates winners from losers in Silicon Valley and beyond.

Marketing Tip #2  — Mind Your P’sMarketing Tips - The 4 P's of Marketing

It’s about the importance of ALL P’s, particularly “Product” – it is one of the most important lessons that many marketers have ignored for the past 10-15 years. Unfortunately, many marketers have often thought of themselves as being in the ‘Advertising business’.

Now more than ever, successful and sustainable businesses are built by clearly presenting the Product, Price, Place, and Promotion of their brands.

#3 — Seek And Ye Shall Find FindMarketing Tips - getting The Results

This is a good reminder that it’s all about the results. This has been the underpinning of the scientific marketing method for 150+ years. It is what the modern marketing world has come to really appreciate in the past 5-years.

Learn more about the marketing in today’ business world…

I recommend also searching for  Entrepreneur Magazine Online and Forbs Magazine Online articles.

Message From The President — May 2017

This Month’s Topic: “What drives the conversion of a web site visitor?”

President’s Message for May 2017

The conversion of a web site visitor is a challenge for many, however when you follow some basic proven marketing principles, your site will deliver the results you desire — and the shift to an increased lead source can sometimes happen overnight!

The Conversion Heuristic
MECLabs Conversion Heuristic — www.meclabs.com

THE WORDS YOU USE MATTER
All consumers & buyers are influenced by individual words, not whole phrases or sentences. Furthermore, certain words are more influential than others and as such, they guarantee better results because they simply resonate louder in their general relevance, value and proven effectiveness in generating interest and engagement.

THE CONVERSION LIFT METHODOLOGY
For those of you familiar with the codifying geniuses over at WiderFunnel, their “Lift” model goes something like this: Create a strong value proposition, relevant to your target, and ensure there is lots of clarity within your message, and your overall conversion will have a lift in generating more new leads for your business.

That all said, they also say that there are two things to avoid: “creating a distraction” or “anxiety within your message”. Those two conversion kills are to be minimized at every opportunity. In fact, it is proven that you will have more success by saying less to the target for this stage of the funnel.


MARKETING TO DIFFERENT FUNNEL STAGES; aka TIMING
Funnel And Message Timeline
For this stage of the funnel, a website visitor may be aware that they have a need or a problem; and they even may be aware that there is a solution available, but they are still looking for who’s business will be the right fit for them.

Discover the ease of writing the right marketing copy, delivered at the right time. Once you know the secret, you’ll save time and money in all your Marketing! [read about the science of copywriting]

Get this month’s free download: “The 12 Most Influential Words in The English Language”.

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