I decided to write this “My #1 Question Asked: Do You Make Websites?” post because at least once a week (50+ times per year), I get asked this question. This post is about the deeper answer, beyond “yes”.
Today’s Marketing Professional
I am not boasting or making any claim that the average marketer of today has the same education as a physician, however, I have discovered that using the analogy of a family physician is an easy way to understand the term “marketing professional”.
Your family doctor would be able to administer a shot or take blood pressure, as well as specialize in some aspect of medicine. Today’s marketer can build a website with at least a WYSIWYG editor, and will often focus on a specialty.
That said, today’s typical marketer also specializes in something specific, such as what I do here at Cortex, conversion optimization and engagement engineering.
Yes, Cortex Marketing Does Make Websites
Although the skillset to make websites is needed in being a good marketer, today’s full-service marketing is bigger than that. An example is that Jason, and his business Ad-Sol.com, specializes in advertising, whereas Behrooz, and his business MasterPix.com, specializes in custom websites and graphic design. So, does Cortex marketing make Websites? Yes, but so does Ad-Sol and MasterPix. Clear as mud?
The bottom line is, marketing is a multi-spoked wheel and the many components of that wheel, support and works off of each other.
The General Top-10 Components Are:
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- Big Picture Names (e.g. what you call your business, domain url’s, content titles, etc.)
- Big Picture Strategies and Plans
- Branding & Colour Schemes
- Target Defining
- Copy-Boarding
- Copywriting
- Online Development (websites, social media, etc)
- Publicity
- Testing
- Analyzing successes and failures
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A Different Kind Of Marketing Company
If you are looking for an effective way to not just drive more traffic to your site, but to drive more qualified leads to your sales funnel, lets set up a time to chat… or you can call me now at 1-888-502-3523. I look forward to speaking with you about your ideas!!
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These “other services” encompass the solving of those challenges — looking at the bigger picture — of doing business in the digital age. Things such as site & transaction security, domain routing, and system & process development (systems that make your business run smoother), are just a few of the ‘bigger picture’ challenges that Cortex Marketing is adept is providing a solution for.
That pathway is rarely pre-determined as there are too many variables to solidify those needed components until a plan is being put together.
When you engage with Cortex Marketing, we have the strategists, copywriters, designers, programmers and IT specialists, all to ensure that your goals are always maintained and looked at with the latest fresh eyes. This gives us a unique perspective and provides you with what we believe is one of the best customer-service experiences in the entire marketing industry.
We know the value of our clients and recognize that without them, we would not exist. We offer a service with integrity, a culture where we LOVE what we do, and unparrallelled five-star customer service — and for these reasons, we make our bold guarantee: “If you are not satisfied, we are not satisfied!”
Have you ever worked with a company that is always trying to upsell you? Everyone on our 360º team has, and that is what drives us crazy too! Within our culture, we simply want to fit you into the best long-term solution first and foremost. And if we can provide you with advice, coaching, and/or development of other services, we want you to know that you can also trust us with the following business solutions: