WordPress — Why Are You Using Anything Else?

WordPress — Simply A Great Content Management System (or CMS)

WordPress works for your Portfolios, Blogs, Online Brochures, and of course, Interactive websites. And with WordPress Plugins, you can easily build-in functionality that serves associations, corporations, and e-commerce websites.

That all said, the WP framework is designed for sites of all depth and sizes. Small businesses love it because of its powerful extensibility and its ease-of-use; and large corporations like it for its user manageability and customization ability.

In fact, its ability to be extensible is all based on the [open-source] framework… which is one of the least talked about aspects of WordPress — to understand more about open-source software, check out GNU’s Philosophy, but first, let’s back up and see how we got to WordPress’ staggering popularity!

WordPress Web Sites Are Now 28% Of The Web In 2017

FUN FACT: A “website” has a unique hostname (a name which can be resolved, using a name server, into an IP Address). It must be noted that around 75% of URL’s are not active, but parked domains or similar — so only about 25% of all registered domain names are websites. The numbers below are about actual websites, not URL’s.

“We have come a long way since the first baby steps of the World Wide Web. Back in January of 1996, we had 100,000 websites, and if we go back to mid-1993 there were only a total of 130 websites.” ~ Pingdom AB 

Now in 2017, we have 1.25 Billion active websites, and with 28% of the web being WP sites, the number of active websites that are on the WordPress framework is about 354.2 Million as of September 2017.

This Is Why Content And Good SEO Practices Are So Important!

It is easy — under the WP framework — to optimize your content.  My favourite content SEO helper is “Yoast SEO”. Yoast SEO is

Yoast SEO is “the most complete WordPress SEO plugin”. It handles the technical optimization of your site & assists with optimizing your blog content.

What About WordPress’ Equates To Ease Of Use?

If you have the capacity to understand Microsoft Word, you will understand WordPress, yet some do not like the interface. Personally, I do not mind the interface, pretty quickly — like with anything — you get used to it.

7 Things to LOVE About WordPress

1. AT ITS CORE, IT’S FREE
2. SEARCH ENGINE MAGNETISM
3. PLUGINS THAT MAKE IT EXTREMELY EXTENSIBLE
4. IT IS UPDATED REGULARLY
5. SUPER INVOLVED WORLDWIDE COMMUNITY
6. NON-TECHIE EASE
7. FULLY CUSTOMIZABLE

If customization is your thing, WordPress has its advantages. WordPress is fully compatible with outside frameworks and programming languages, making it possible to weave in any integration.

Want to learn more? Call me at 1-888-503-3523 or contact me here

 
 
 
 
 
 
 
  
 
 
 
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 Sheri Goesen 
 
 
 
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Working with Cortex Marketing has been an outstanding experience. They completely rebuilt our website, making it professional, user-friendly, and helpful with our new branding. They also resolved the multiple domain listing issues we were struggling with, and enhanced our website content so that it better reflects who we are and what we do. Cortex brought much-needed continuity to our social media messaging, ensuring a consistent and professional presence across platforms. On top of that, their creative work has really elevated our marketing. They produced excellent testimonial videos, organized great team photos (even seamlessly adding in a staff member who couldn’t make it to the photo shoot), and created sharp graphics, like placing our NSMR logo on the various recycling bins, which added polish and credibility to our materials. Cortex Marketing goes above and beyond, and their attention to detail really shows. I would highly recommend their services to any business looking to strengthen its marketing presence. Will is the best and my forever go to when I need guidance! — Sheri Goesen, Office Manager, North Shore Metal Recycling
  
 
  
 
 
 
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 Raven Nyberg 
 
 
 
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William is excellent to work with! Has brilliant ideas, and designs amazing websites. It was a pleasure doing business with him!
  
 
  
 
 
 
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 janie peery 
 
 
 
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We have had Will work on our computers, twice in person and once via telephone. He is.professional and very pleasant to work with. He not only fixes our problems he shows us how to he did it. We will continue to use him for our computer needs. Thank you Will
  
 
  
 
 
 
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 Damian 
 
 
 
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Will is very experienced and was able to provide meaningful feedback at a professional level. Recommended!
  
 
  
 
 
 
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 Patrick McConnell 
 
 
 
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Atlantis Fiber has been working closely with William (Will) Dickinson and his marketing firm, Cortex Marketing, since 2017 and we have not even once considered looking elsewhere ever since. Will's commitment to client service & our relationship is second to none and he consistently delivers on time and with results that go above and beyond expectations. He has provided Atlantis Fiber with a multitude of services from website and social media design and content creation to strategic marketing plans and even lead generation support for our sales efforts. Will has proven to be a veritable "Swiss army knife" of capabilities and an extremely versatile and talented guy who's been instrumental in helping Atlantis Fiber create and develop our brand. We fully recommend William (Will) Dickinson and his marketing firm, Cortex Marketing. Patrick McConnell President/CEO Atlantis Fiber
  
 
  
 
 
 
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 Andrew Caroon 
 
 
 
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Will does a great job of breaking down what you do and clarifying your message to your clients. Even if you think your message if clear already, Will has the skill to make your message even stronger to help you stand out in whatever your industry may be. Can't recommend enough. Thanks Will!
  
 
  
 
 
 
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 Wave Web Studio 
 
 
 
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Will is very skilled at discovering the core purpose and values of my business. He knows the right questions to ask and when to dig for answers. I felt he overdelivered in our session and I walked away with a ton of value.
  
 
  
 
 
 
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 Blake Allen 
 
 
 
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William has a fantastic process and I saw results almost instantly. I highly recommend working with Coretex Marketing.
  
 
  
 
 
 
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 Chris 
 
 
 
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I have had multiple meetings with William at Cortex Marketing.  He has been extremely helpful in assisting me with clearly communicating what I want to say about my business.  This allowed me to focus on what I do and why I got into business in the first place, which was not to write about it.  I really appreciate his fresh perspective and taking this weight off my shoulders.  Besides that, he is great to work with.  Thanks again, William, I look forward to the next time we get together !
  
 
  
 
 
 
 
    
 
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