Online Password Security

Poor online password security leaves popular online accounts susceptible to hacking
Online Password Computer Security
SOURCE: ABC News

Online Password Security experts at Dashlane® have identified the password weaknesses of popular websites – ones you’re probably already using at home and work.

The latest research in online password security also shows that individuals and businesses are equally likely to experience the consequences of poor online password policies.

From July 5 – July 14, Online password security experts at Dashlane® examined 37 popular consumer websites and 11 popular enterprise websites against five password security criteria:

1. Does the website require users to have passwords that are 8 or more characters?
When creating a new account on each website, Dashlane® researchers attempted to create passwords less than eight characters irrespective of the sites’ stated minimum password requirements.

2. Does the website require users to have passwords with a combination of letters, numbers, and symbols?
When creating a new account on each website, Dashlane researchers attempted to create passwords with all letters (“aaaaaa”) or numbers (“111111”).

3. Does the website provide an on-screen password assessment meter to show users how strong their password is?
When creating a new account on each website, we wanted to see if the site provided any notification, such as a meter or color-coded bar, they were credited as providing an assessment. Sites that only provided confirmed password length or where requirements were met did not receive credit.

4. Does the website allow 10 incorrect login attempts without providing additional security (CAPTCHA, account lockout, 2-Factor, etc.)?
Dashlane researchers attempted to log in using incorrect passwords. If the tester was able to continue entering incorrect credentials after 10 attempts without receiving any security mechanism, such as a CAPTCHA code or the account automatically locking, the site did not receive credit.

5. Does the website have support for 2-Factor Authentication?
A website was given credit if they offer any two-factor or multi-factor authentication.

In the study, a website received a point for each criterion they performed positively, for a maximum, and top score, of 5. A score of 3/5 was deemed as passing and meeting the minimum threshold for good password security. SOURCE: https://blog.dashlane.com/dashlane-password-power-rankings-2017/

Dashlane® is the is the only online password manager and secure digital wallet I recommend. It is because they are the best!

It keeps track of all your passwords, and auto-fills all forms including logins and checkouts. 

For online password security, Dashlane® uses military-grade encryption and never stores your master key anywhere.

Without it, no one can unscramble and use your passwords.

You should use Dashlane® at work — share this with your coworkers and keep your whole team safe.

Best thing is, with this link below, Your first YEAR is only $20!

(I get a small kickback too – thank you!)

Check it out: https://www.dashlane.com/en/im/3ba7a552
Online Password Manager — Dashlane Online Wallet

Marketing Your Business Is Like Farming

Marketing your business is like farming — planning, patience, and diligence, will bring your reward. 

Marketing Your Business — Content Marketing Banner

While physical marketing still exists, content marketing is how marketing predominantly happens today. So in marketing your business, you must plant the seed for your ideal customer to see; then maintain the best practices available regarding landing pages & content; and last but not least, stay on task to navigate the natural disasters.

This process is crucial to the results that most are looking to achieve. In fact, the parallels between marketing and farming are almost identical.

“Many people hope that inbound marketing will provide a quick fix for their marketing and sales goals; however, like food, it takes time for potential clients to be ready to buy.” ~ Lydia Di Francesco — Marketing and Brand Awareness Expert

So “How do I start” you may be thinking… simply read on.

The Start Of Marketing Your Business — Plant Your Seed

“Prospects go through stages. Your job is to nurture them like a plant as they move from seed to seedling, to healthy, full-grown, productive, and alive.” ~ Pamela Wilson — Author of Master Content Marketing

Marketing Your Business — Digital Marketing Is Like Farming
SOURCE: topdogsocialmedia.com

As with any business, you must start somewhere — marketing your business in today’s business landscape is no different.

Planting the seed that you are an expert or have the best widget is a process. You must create a way for the message to get to the intended target (i.e. advertising, emailing, etc.), develop compelling content (e.g. a strong benefit-driven message), and enlist a capture mechanism to get gated material.

Maintain The Best Practices Available in Marketing Your Business

“The right sales and marketing strategies play an essential role in the success of your business. Developments in technology have opened up entirely new ways to market and sell products and services. Best practice now involves harnessing the power of the Internet, email and mobile telephony to increase the effectiveness of getting products and services to the customer.” ~ Info Entrepreneurs

Marketing Your Business — Middle of Funnel MethodologyDiscovering what works for marketing your business can be a challenge for many small businesses.  The resources mixed with the budget are often limited; and then there is message creation, timing insight, and the whole ‘what do I do now’ factor. These all play a part in the development of a concise plan and knowing these will help you succeed with marketing your business.

That said, this mid-funnel methodology is broad in scope and often is different for each business. So rather than drone on, I recommend you allow me to talk to you about it at no cost to you.  Set a chat time in 3 clicks via my online calendar.

Stay On Task And Navigate The Natural Disasters

“The best way for your business to cope with a natural disaster is to have a plan before it strikes. Time and clear thinking are luxuries in an emergency situation, which is why it is so important to be prepared.” ~ Government of Queensland, Australia

Marketing Your Business — Business Crisis AheadAnd while [they] are talking about getting your business ready for a natural disaster such as flooding and cyclones, the methodology is the same. 

The reality, not every campaign will work out. There will be some trial and error in the beginning, but this information is super valuable when you go to develop a strategy and business plan that will be the ruler by which you can measure your progress. This plan is the sailing plan by which business owners navigate economic trends, industry forces, natural disasters and other variables.

Have You Heard Of Marketing Your Business With Inbound Marketing?

If you have not been under a rock for the past 5 years, surely you have heard of “inbound marketing”.

In summary, it is the act of setting in place a system that approaches the potential customer with engaging content and compelling CTA’s (calls to action) and drives a potential ‘ideal client’ to your proverbial business doorstep.


That all said, the timing must be right! Download our free guide to help you deliver the right message to the right target at the right time.

Other Services – In Case You Were Not Aware

There are many “other services” that come up in daily conversations, yet do not get discussed in depth until your challenges are fully discovered.

These “other services” encompass the solving of those challenges — looking at the bigger picture — of doing business in the digital age. Things such as site & transaction security, domain routing, and system & process development (systems that make your business run smoother), are just a few of the ‘bigger picture’ challenges that Cortex Marketing is adept is providing a solution for.

Things such as site & transaction security, domain routing, and system & process development (systems that make your business run smoother), are just a few of the ‘bigger picture’ challenges that Cortex Marketing is adept is providing a solution for.

That said, the lack of discussion for “other services” is almost always because many of our clients already have the foundation established for their business — their branding components, a basic online presence, and a general plan of what their business is all about — and they simply need help establishing specific marketing strategies, plans, and components needed to deliver a better return on their investment.

You Have Choices

“You do other services? I did not know that!”

Of the many “other services” we provide, only a general few are entered into the mix until we know your goals and progress through the discovery process. I did not know thatThat pathway is rarely pre-determined as there are too many variables to solidify those needed components until a plan is being put together.

We provide you with a strategy, designed to achieve the goals you lay out to us, At that time we develop a plan that puts in place the mix you need to get the result you want.

Our 360º Success Team

While delivering a full-service solution — part of the way Cortex Marketing has always brought solutions to the business world — this year we created the 360º Success Team to solve our clients’ issues regarding bigger IT & system solution needs.

The key to our team’s success is how we emphasize creating a solution-based environment where people actually want to be. We believe our corporate culture is a crucial component to achieving success for our clients.

Together Everyone Achieves MoreWhen you engage with Cortex Marketing, we have the strategists, copywriters, designers, programmers and IT specialists, all to ensure that your goals are always maintained and looked at with the latest fresh eyes. This gives us a unique perspective and provides you with what we believe is one of the best customer-service experiences in the entire marketing industry.

The bottom line is that you deserve the results you desire.

If we have fallen short and not delivered the best service on the market, we have failed in our goal. As such we offer this guarantee:

“While we cannot guarantee advertising results, we do guarantee our services. It is as simple as this: “If you are not satisfied, we are not satisfied. — We will do whatever possible to correct any issue, then attempt to exceed your future expectations. 

5-Star ServiceWe know the value of our clients and recognize that without them, we would not exist. We offer a service with integrity,  a culture where we LOVE what we do, and unparrallelled five-star customer service — and for these reasons, we make our bold guarantee: “If you are not satisfied, we are not satisfied!”

So if at anytime you are not satisfied with any part of your experience with us, please give us an opportunity to correct any issues and exceed your expectations in the future — we will make it right even if you are asking for your money back!” ~ William S. Dickinson, President and CEO Dickinson Enterprises, Inc.

‘Our other services can wait’ is our philosophy — your primary goals are our top priority.

Other ServicesHave you ever worked with a company that is always trying to upsell you? Everyone on our 360º team has, and that is what drives us crazy too! Within our culture, we simply want to fit you into the best long-term solution first and foremost. And if we can provide you with advice, coaching, and/or development of other services, we want you to know that you can also trust us with the following business solutions:

  • Website Development (WYSIWYG platforms, WordPress, Custom Programming in Python and HTML5)
  • Landing-Page Development
  • Social Media Development
  • Conversion Marketing Copywriting
  • Website and Marketing-Campaign Analytics
  • Simple and Complex Marketing Campaigns
  • User-Based Technology Guidance (MS Office, Adobe Creative Cloud, G-Suite)
  • Custom Programming and Technology-Based Process Development (systems to make your business run smoother)
  • System Administration (email, network admin, system hosting)
  • Server set-up and Management (database, SQL, JavaScript, etc.)
  • Business Graphics / Graphic Design (logo development/design, business cards/envelopes/letterhead, etc.)
  • e-Commerce Solutions
  • And more… basically, anything to do with marketing and selling yourself online!
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