Category: 2017 Business Landscape

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Your Best Asset Is Your Ability To Sell Yourself

“Sell yourself” is such a ubiquitous term. Even as I say it, at least one of you is saying: “I don’t get it.”.

That is because I believe that the ‘end goal’ is selling, not selling yourself.

The approach on how to sell yourself should be more marketing methodology than in the sales methodology in the development. To successfully sell yourself, you’ll need to do these Top-4 things:

  1. Know your “brand”;
  2. Be a storyteller;
  3. Know your audience; and
  4. Show don’t tell.

power of why circleAs I covered in my “The Power Of Why” blog post, a huge part of inspiring others to take action, is to clearly state ‘why’ you do what you do. Within that, you must first know yourself i.e. what drives you, what gets you up in the morning.

Someone who exemplifies this is Alan L. Sklover. He writes a weekly blog about employer and employee legal issues — and this quote was offered to Alan by one of his followers and he shared it.:

“Want a new client or customer? First, you must “sell” the value of your product or service to them. Want a raise or promotion? First, you must “sell” your value to your employer. Want a new job? First, you must “sell” yourself to the new employer. An effort is the “horse” that pulls the “cart” of opportunity. Always been that way; always will be. It’s a challenge if you accept it; a continual disappointment if you don’t.” ~ Patrice of Santa Rosa, New Mexico

So how do YOU start the process of how to “sell yourself”?

Schedule 30-minutes with me and I will buy you coffee and walk you through the process. —Yes, I just said I will buy you coffee!! Ask me how.

 

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Artificial Intelligence (AI) for Customer Experience

Artificial Intelligence — It is no surprise that technology is amazing, but when technology out-thinks, out-creates, and out-plays us humans, are we ready?

Artificial Intelligence

What’s Next? Artificial Intelligence (AI) for Customer Experience… oh yeah, that is already here.

As a professor of human nature — I am not really a professor — Artificial Intelligence (or AI) fascinates me.
The level of “computations per second” needed has been exponentially increasing over the past 30 years and most recently we have begun to have the understanding of the quantum world and entangled particles, which is what led Dr. Feynman to have a vision.

“In quantum physics, entangled particles remain connected so that actions performed on one affect the other, even when separated by great distances. The phenomenon so riled Albert Einstein he called it “spooky action at a distance.” The rules of quantum physics state that an unobserved photon exists in all possible states simultaneously but, when observed or measured, exhibits only one state.” ~ LiveScience.com

The research being done on this is still in its infancy, however, quantum computers tap directly into an unimaginably vast fabric of reality—the strange and counterintuitive world of quantum mechanics.

Artificial Intelligence - Quantum ComputingThe story behind the theory of ‘quantum computing’ is about 35-years-old when Nobel Prize-Winning physicist Richard Feynman fostered the idea of a ‘quantum computer’. 

Physicists — like Feynman — have a unique way of looking at things and while the thought of increasing a computers speed had — in 1982 — been around for about Forty-years, the theory of quantum computing blew the best minds of the day, and in many ways shaped the path we have been on ever since.

Artificial Intelligence in MarketingThe Next Big Step For Artificial Intelligence

It seems that there’s no question that AI will play a large role in humanity’s future. In fact, it is already here. Cortana, Siri, Alexa, Google’s voice all are early AI. But what is it missing? There are many schools of thought, however, there are two main agreed-upon hurdles — computation speed and Interface.

The fastest computers can do 33,860 trillion calculations per second — or in computing terms 33.8 petaflops.

Artificial IntellegenceArtificial Intelligence — Where Are We Today?

In 2010, the Tianhe-2 knocked the US Energy Department’s Titan machine off the No 1 spot. The Titan achieved a paltry 17.59 petaflops per second by comparison. By comparison, even further, the Quantum D-Wave 2 Is 3,600 Times Faster than Tianhe-2.

“Quantum computing differs from classical computing at its most fundamental level. While traditional computers rely on the alternate bit states of 1 and 0 to store data, quantum computers exploit the fuzzy effects of quantum mechanics, allowing its “qubits” to exist as a 1, 0, or both simultaneously, a.k.a “superposition.” So while a traditional computer will sequentially explore the potential solutions to a mathematical optimization problem, the quantum system looks at every potential solution simultaneously, known as quantum annealing, and returns answers—not just the single “best” but nearly 10,000 close alternatives as well—in roughly a second.” ~ Read more about the D-Wave

Artificial Intelligence needs Quantum Computing not because of speed, but because of the interface.

 

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WordPress — Why Are You Using Anything Else?

WordPress — Simply A Great Content Management System (or CMS)

WordPress works for your Portfolios, Blogs, Online Brochures, and of course, Interactive websites. And with WordPress Plugins, you can easily build-in functionality that serves associations, corporations, and e-commerce websites.

WordPress Framework

That all said, the WP framework is designed for sites of all depth and sizes. Small businesses love it because of its powerful extensibility and its ease-of-use; and large corporations like it for its user manageability and customization ability.

In fact, its ability to be extensible is all based on the [open-source] framework… which is one of the least talked about aspects of WordPress — to understand more about open-source software, check out GNU’s Philosophy, but first, let’s back up and see how we got to WordPress’ staggering popularity!

WordPress 28 PercentWordPress Web Sites Are Now 28% Of The Web In 2017

FUN FACT: A “website” has a unique hostname (a name which can be resolved, using a name server, into an IP Address). It must be noted that around 75% of URL’s are not active, but parked domains or similar — so only about 25% of all registered domain names are websites. The numbers below are about actual websites, not URL’s.

“We have come a long way since the first baby steps of the World Wide Web. Back in January of 1996, we had 100,000 websites, and if we go back to mid-1993 there were only a total of 130 websites.” ~ Pingdom AB 

Now in 2017, we have 1.25 Billion active websites, and with 28% of the web being WP sites, the number of active websites that are on the WordPress framework is about 354.2 Million as of September 2017.

WordPress SEO Best PracticesThis Is Why Content And Good SEO Practices Are So Important!

It is easy — under the WP framework — to optimize your content.  My favourite content SEO helper is “Yoast SEO”. Yoast SEO is

Yoast SEO is “the most complete WordPress SEO plugin”. It handles the technical optimization of your site & assists with optimizing your blog content.

What About WordPress’ Equates To Ease Of Use?

If you have the capacity to understand Microsoft Word, you will understand WordPress, yet some do not like the interface. Personally, I do not mind the interface, pretty quickly — like with anything — you get used to it.

7 Things to LOVE About WordPress

1. AT ITS CORE, IT’S FREE
2. SEARCH ENGINE MAGNETISM
3. PLUGINS THAT MAKE IT EXTREMELY EXTENSIBLE
4. IT IS UPDATED REGULARLY
5. SUPER INVOLVED WORLDWIDE COMMUNITY
6. NON-TECHIE EASE
7. FULLY CUSTOMIZABLE

If customization is your thing, WordPress has its advantages. WordPress is fully compatible with outside frameworks and programming languages, making it possible to weave in any integration.

Want to learn more? Call me at 1-888-503-3523 or contact me here

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