Category: 2017 Business Landscape

Marketing your business is like farming — planning, patience, and diligence, will bring your reward. 

While physical marketing still exists, content marketing is how marketing predominantly happens today. So in marketing your business, you must plant the seed for your ideal customer to see; then maintain the best practices available regarding landing pages & content; and last but not least, stay on task to navigate the natural disasters.

This process is crucial to the results that most are looking to achieve. In fact, the parallels between marketing and farming are almost identical.

“Many people hope that inbound marketing will provide a quick fix for their marketing and sales goals; however, like food, it takes time for potential clients to be ready to buy.” ~ Lydia Di Francesco — Marketing and Brand Awareness Expert

So “How do I start” you may be thinking… simply read on.

The Start Of Marketing Your Business — Plant Your Seed

“Prospects go through stages. Your job is to nurture them like a plant as they move from seed to seedling, to healthy, full-grown, productive, and alive.” ~ Pamela Wilson — Author of Master Content Marketing

As with any business, you must start somewhere — marketing your business in today’s business landscape is no different.

Planting the seed that you are an expert or have the best widget is a process. You must create a way for the message to get to the intended target (i.e. advertising, emailing, etc.), develop compelling content (e.g. a strong benefit-driven message), and enlist a capture mechanism to get gated material.

Maintain The Best Practices Available in Marketing Your Business

“The right sales and marketing strategies play an essential role in the success of your business. Developments in technology have opened up entirely new ways to market and sell products and services. Best practice now involves harnessing the power of the Internet, email and mobile telephony to increase the effectiveness of getting products and services to the customer.” ~ Info Entrepreneurs

Discovering what works for marketing your business can be a challenge for many small businesses.  The resources mixed with the budget are often limited; and then there is message creation, timing insight, and the whole ‘what do I do now’ factor. These all play a part in the development of a concise plan and knowing these will help you succeed with marketing your business.

That said, this mid-funnel methodology is broad in scope and often is different for each business. So rather than drone on, I recommend you allow me to talk to you about it at no cost to you.  Set a chat time in 3 clicks via my online calendar.

Stay On Task And Navigate The Natural Disasters

“The best way for your business to cope with a natural disaster is to have a plan before it strikes. Time and clear thinking are luxuries in an emergency situation, which is why it is so important to be prepared.” ~ Government of Queensland, Australia

And while [they] are talking about getting your business ready for a natural disaster such as flooding and cyclones, the methodology is the same. 

The reality, not every campaign will work out. There will be some trial and error in the beginning, but this information is super valuable when you go to develop a strategy and business plan that will be the ruler by which you can measure your progress. This plan is the sailing plan by which business owners navigate economic trends, industry forces, natural disasters and other variables.

Have You Heard Of Marketing Your Business With Inbound Marketing?

If you have not been under a rock for the past 5 years, surely you have heard of “inbound marketing”.

In summary, it is the act of setting in place a system that approaches the potential customer with engaging content and compelling CTA’s (calls to action) and drives a potential ‘ideal client’ to your proverbial business doorstep.

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That all said, the timing must be right! Download our free guide to help you deliver the right message to the right target at the right time.