Category: Scientific Marketing

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The Secret To Understanding Why People Buy

The secret to “knowing why” is powerful. In fact, for the most part, sales and engagement are strongly driven by knowing the “why”.

Scientific Marketing

The Secret To Scientific Marketing

We’re creatures of habit and studies of human nature strongly suggests that some people still replace unknowns with what they “feel” sounds right to them, rather than accept that it is just unknown. The anxiety of the unknown drives our feelings-centre in our brains and this is why some people say, “I feel [whatever].” when looking to make a decision about what the choose to believe. It is well-known amongst the scientific community that in human nature, we replace info, logic and reason (a.k.a. research and facts) with the info that may not be correct.

I mention all this as this is not psychological, but biological. Our brain has regions that do certain & specific things. One region, the NeoCortex, only understands info, logic and reason; it has zero emotional capacity. Another region, the AlloCortex (a part of the brain’s limbic system) has zero capacity for info, logic and reason and only understand emotions; this is why we use the verbiage “feel” when describing why we did something. “…I felt it was right…”, “…this purchase feels right…”, “…no thanks, that does not feel right…”, etc.

And while our NeoCortex can influence our actions, 100% of all decisions are from the limbic system or predominantly, the AlloCortex region.

I have covered this before but in this post-factual world — whether you are dealing with the politics of a debate on social media or a marketing campaign — it is important to know the secret of what will influence and eventually convert a person to engage you.

The Secret Of Target-Awareness In Marketing

Funnel Timing ThumbA place to start (always) is understanding the awareness of your target audience. Awareness is key to producing the right message at the right time, as without your target knowing that they have a problem, your solution holds zero value. This holds true for every stage of the awareness funnel.

In that awareness-funnel, there are five stages, the last being that your target is ready to buy from you. Those stages are:

  1. Not Aware
  2. Problem-Aware
  3. Solution-Aware
  4. Provider Aware
  5. Fully Aware

If you want to learn more about how to create conversion-driven copy for your marketing collateral or website, sign up for my limited-time complimentary one-on-one “Start Your 2019 Marketing Off Right Master Class”. This offering is only being offered in January this year, so hurry as there is less than 30-days to go!  Reserve your time slot here!

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The Top 7 Things I’ve Learned About SEO This Year

2018 has been an eventful year for the SEO industry.

by Steven van Vessum at Search Engine Journal
SEO process

1. This Year’s Google Updates Were Unparalleled (And No One Really Knows What Changed)

Search engines have been rolling out updates since the early days of the industry— nothing new there.

We’ve seen big updates such as the Panda and Penguin updates, which had a massive impact.

And yet still, the frequency and complexity of the Google algorithm updates we’ve seen this year are unparalleled.

2. It’s Google’s World – We Just Live in It

Everyday Google dictates the kind of SERP we see, and what it contains.

And we have to deal with that.

We’re all just test subjects in Google’s massive, continuously updating tests.

This article was borrowed from Search Engine Journal. To read the full article, click here! 

3. Google’s Mobile-First Index Hasn’t Had Much of an Impact (Yet)

Content is King

Over the course of the year [while content was the ruler of the land], the mobile-first index rolled out, and… actually nothing much happened.

Back in November 2016, Google said they’d roll out the mobile-first index slowly and monitor its impact closely —and that has turned out to be the case.

Even though the mobile-first index shift only changed how they gather their data, not how they rank sites, I still expected to see a lot more fluctuations.

4. SEO Pros Are Creatures of Habit & Dislike Change

Even though we’re part of a fast-moving industry, many SEO professionals are creatures of habit who dislike change.

They don’t like to change how they audit websites, the way they report, the tools they use, and so on.

I know, SEO pros are human, too — and humans generally don’t like change.

But if you want to stay ahead of the curve, you need to innovate.

This article was borrowed from Search Engine Journal. To read the full article, click here! 

5. DuckDuckGo’s Growth Has Picked Up, by a Lot

While they’re still a small player in the world of search engines, DuckDuckGo’s growth has surprisingly picked up by a lot.

As of November 26, they’re processing 33.6 million direct queries per day, compared to 19.1 million a year before.

6. Search Intent Is Extremely Important

I think a lot of the Google updates we’ve seen recently help Google serve the right results for the right search intent.

Google has loads of user data, and they’re continuously testing whether searchers are happy with the results that they’re shown.

Never before has search intent been as important as it is now.

7. Google’s Far from Perfect

Google employs the smartest engineers and they’re using the most advanced algorithms to determine:

  • What your content is about.
  • What their users’ search intent is.
  • What results satisfy people’s complicated search queries.
  • And much more.

So, What Does 2019 Have in Store for Us?

Obviously, for the foreseeable future, Google will keep on dominating the lives of us SEOs. They’ll try to become even more dominant, possibly by leveraging AMPand the WordPress partnership.

This article was borrowed from Search Engine Journal. To read the full article, click here! 

Read about SEO for your videos.

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Networking and Answering “So, what do you do?”

Networking. How do you do it effectively; and “what is the importance of being able to answer the question, “So, what do you do?” in a concise and interesting way?” queries and answers the team at Shepa Learning Company.

“Here’s an example: you are at a company reception with your significant other (who is off talking to someone else) and the person next to you asks what your partner does for a living. You should be prepared, rather than fumbling around for an answer.

“She works at an analytics/data company. I don’t really understand exactly what she does. It’s complex, algorithms and all that.” This is not a good answer.

“Stephanie is a data scientist with Meto Technologies. She designs machine learning models. Major brands use her models to accurately predict a customer’s next purchase. She’s a math wizard.”

The latter answer makes you look smart too. :)” ~ Shepa Learning Company

Networking To Sell

Further, being clear with your messaging makes it easier to sell. If you can connect with the emotional relevance, you will have a much higher close rate with your prospects.

“People don’t buy what you do, they buy why you do it.” ~ Simon Sinek

Networking with Cortex Marketing

Networking Is An Art

Networking is an art because it requires imagination. In-person interaction — not social networking, which is a chapter by itself and complementary to in-person networking — is an indisputably critical part in the hunt, and it’s easy to make mistakes.

“Building a network that works is both an art and a science. It is an art in that it requires basic human skills in communication, connection, authenticity and the ability to be ‘in the present’ and engaged with people and conversation. Building a network strategically requires an ongoing analysis and audit of the people within the network and a sustained curiosity around the levels of diversity and connectivity within the group. It’s about seeing the lines that connect people and ideas to create opportunity.” ~ Janine Garner, entrepreneur and Fortune 500 mentor and author

Networking With Me

I love making new connections. You can find me on LinkedIn, Twitter, and Facebook… not to mention that I always ask people to connect with me outside social networks, or simply be bold and call me direct at 1-888-502-3523.

Cheers to your success!

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