You Never Get A Second Chance To Make A First Impression!

You know the saying: “You never get a second chance to make a first impression”; and equally, it is reasonable to say that, what your customers say about you (especially online) matters, right?

When consumers have something to say, everyone can hear it – everywhere. How good is your social media listening? Are you managing your online reviews? Why are your customers leaving? Can you discern what’s really important for your business?” ~ Cargo Digital

A First Impression Is All About Reputation

Your online reputation is essential and with today’s online review sites being so prevalent, the need for reputation management is crucial!

So, what is your reputation? What are people saying about you?

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” ~ Benjamin Franklin

Often overlooked because of its non-tangible life within a business, the long-term reputation of perception is always at play; and perception is never a negotiation, it is always one direction in the marketplace. That direction is from the angle of the consumer.

A First Impression And Subsequent Reputation

First Impression factors are distinct and represent the actual character — or behaviour in many cases — of the company.  There have been many examples across the business landscape over the years, and there are some great lessons to learn from others’ mistakes.

“BP [learned] this the hard way. The energy giant [had] striven to portray itself as a responsible corporation that cares about the environment. Its efforts have included its extensive “Beyond Petroleum” advertising campaign and a multibillion-dollar initiative to expand its alternative-energy business. But several major events in the past [few] years are now causing the public to question whether BP is truly so exceptional.” ~ Harvard Business Review February 2007

First Impression And The 4-Truths Of A World-Class Reputation

1. Business Rationale: Building and protecting corporate reputation has a direct business impact.

2. Strategy Informed by Intelligence: Most firms do not need more data; they need better intelligence from the data they get.

3. Management and Accountability: You can’t manage reputation from a corporate silo. Reputation and support are driven on a day-to-day basis by the actions and communications from people across the organization.

4 Activation: Building trust and support are done across three influencer channels: a) what people experience directly with your company, b) what you say through your marcoms, and c) what other people say about you.

Let’s talk about your reputation and how you are making a first impression. You can contact me directly here.

 
 
 
 
 
 
 
  
 
 
 
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 Sheri Goesen 
 
 
 
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Working with Cortex Marketing has been an outstanding experience. They completely rebuilt our website, making it professional, user-friendly, and helpful with our new branding. They also resolved the multiple domain listing issues we were struggling with, and enhanced our website content so that it better reflects who we are and what we do. Cortex brought much-needed continuity to our social media messaging, ensuring a consistent and professional presence across platforms. On top of that, their creative work has really elevated our marketing. They produced excellent testimonial videos, organized great team photos (even seamlessly adding in a staff member who couldn’t make it to the photo shoot), and created sharp graphics, like placing our NSMR logo on the various recycling bins, which added polish and credibility to our materials. Cortex Marketing goes above and beyond, and their attention to detail really shows. I would highly recommend their services to any business looking to strengthen its marketing presence. Will is the best and my forever go to when I need guidance! — Sheri Goesen, Office Manager, North Shore Metal Recycling
  
 
  
 
 
 
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 Raven Nyberg 
 
 
 
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William is excellent to work with! Has brilliant ideas, and designs amazing websites. It was a pleasure doing business with him!
  
 
  
 
 
 
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 janie peery 
 
 
 
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We have had Will work on our computers, twice in person and once via telephone. He is.professional and very pleasant to work with. He not only fixes our problems he shows us how to he did it. We will continue to use him for our computer needs. Thank you Will
  
 
  
 
 
 
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Will is very experienced and was able to provide meaningful feedback at a professional level. Recommended!
  
 
  
 
 
 
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 Patrick McConnell 
 
 
 
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Atlantis Fiber has been working closely with William (Will) Dickinson and his marketing firm, Cortex Marketing, since 2017 and we have not even once considered looking elsewhere ever since. Will's commitment to client service & our relationship is second to none and he consistently delivers on time and with results that go above and beyond expectations. He has provided Atlantis Fiber with a multitude of services from website and social media design and content creation to strategic marketing plans and even lead generation support for our sales efforts. Will has proven to be a veritable "Swiss army knife" of capabilities and an extremely versatile and talented guy who's been instrumental in helping Atlantis Fiber create and develop our brand. We fully recommend William (Will) Dickinson and his marketing firm, Cortex Marketing. Patrick McConnell President/CEO Atlantis Fiber
  
 
  
 
 
 
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 Andrew Caroon 
 
 
 
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Will does a great job of breaking down what you do and clarifying your message to your clients. Even if you think your message if clear already, Will has the skill to make your message even stronger to help you stand out in whatever your industry may be. Can't recommend enough. Thanks Will!
  
 
  
 
 
 
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 Wave Web Studio 
 
 
 
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Will is very skilled at discovering the core purpose and values of my business. He knows the right questions to ask and when to dig for answers. I felt he overdelivered in our session and I walked away with a ton of value.
  
 
  
 
 
 
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 Blake Allen 
 
 
 
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William has a fantastic process and I saw results almost instantly. I highly recommend working with Coretex Marketing.
  
 
  
 
 
 
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 Chris 
 
 
 
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I have had multiple meetings with William at Cortex Marketing.  He has been extremely helpful in assisting me with clearly communicating what I want to say about my business.  This allowed me to focus on what I do and why I got into business in the first place, which was not to write about it.  I really appreciate his fresh perspective and taking this weight off my shoulders.  Besides that, he is great to work with.  Thanks again, William, I look forward to the next time we get together !
  
 
  
 
 
 
 
    
 
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