conversion Archives – Page 2 of 3

November 2, 2018

Email Subject Lines That Guarantee Getting Opened

23 Email Subject Lines guaranteed to get opened — from our friends at Hubspot!

“Your prospects’ and colleagues’ email inboxes are inundated with ordinary subject lines all day, every day.

“Hope you’re doing well,” “Just checking in,” and “Wanted to follow up” fill their screens faster than Gary Vee drops the F-bomb.

Thirty-five percent of email recipients report opening emails based on the subject line alone. And headline experts at CoSchedule recommend hitting on people’s curiosity to get that magic click.

So how do you pique a prospect’s interest? Humour. When using funny email subject lines, it’s important to know your audience. If you’re following up with a CEO after a conference, you probably don’t want to lead with a humorous subject line.

However, if a prospect you’ve been speaking with for a few weeks suddenly goes dark, these witty subject lines can restart the conversation.

Funny Email Subject Lines

“Need a day at the beach?”
“Since we can’t all win the lottery …”
“3 bizarre steps to being better at your job”
“Pairs nicely with spreadsheets”
“Revised policy regarding jean shorts at work”
“HBO GO Password?”
“Don’t invite Steve to that meeting. He’ll dress like a ghost.”
“Dad jokes. I’ve got ‘em.”
“You can’t buy this on Amazon …”
“You have this in common with Steve Jobs”
“Swipe right on us.”
“I like you better than my nephew right now.”
“What’s your Uber rating?”
“How to organize your VHS collection”
“Mom’s gonna love this”
“C’mon, it’s Friday and you’re killing time anyway …”
“Is Twilight the best movie ever made?”
“Coffee for closers”
“Confession: I watched Harry Potter 1-4 this weekend”
“If they made a movie about your life …”
“The most important meal of the day”
“I’m just a girl/boy …”
“Is it too late now to say sorry?”

Want to read the whole Article? Click here!

Engaging with Email Platforms

I recommend two email platforms, Constant Contact® and MailChimp®

CONSTANT CONTACT – This is the Cadillac of bulk emailing platforms
- Upload your own images or use Constant Contact’s Image Library
- Send Unlimited Emails
- Website Integrations
- Contact Automation
- Multiple Forms including pop-up, take-over, slide-in, and banner
- Manage Multiple Users
- High Deliverability
- Removable Constant Contact Branding
- 60-Day Free Trial
MAILCHIMP – Solid platform
- Basic Platform is Free up to 2000 contacts
- Send up 10k emails per month on the Free plan
- Send Unlimited Emails on paid plans
- Website Integrations on the Free plan
- Contact Automation on paid plans
- Multiple Forms including pop-up, take-over, slide-in, and banner
- Manage Multiple Users
- High Deliverability

Need further help? Schedule a call and lets chat!

June 17, 2017January 13, 2018

The Power Of Why Marketing Methodology

“People Don’t Buy What You Do, They Buy Why You Do It” ~ Simon Sinek — that’s the power of why!

My Inspiration For The Power Of Why

To understanding the Power Of Why, let’s talk about biology… yes “biology”. We are all inspired — at the top level — by our experiences. From there our feelings take over; and while we are always gathering information, that ‘information’ influences our feelings… which in turn influences our decision, and ultimately, we buy based on what we feel, not what we know.

“When we are confronted with a decision, emotions from previous, related experiences affix values to the options we are considering. These emotions create preferences which lead to our decision.” ~ Peter Noel Murray Ph.D.

Read His Entire Article Here

So how does this tie into biology you ask?

When you look at the information and “decision-making regions” of the brain — top down, like the image above — the”Neo-Cortex” is the ‘WHAT’ ring, and the “Limbic Brain” (or “Allocortex” region) are the center two, ‘HOW’ & ‘WHY’ regions respectively. When we buy, our final decisions are most often attributed to the ‘why’. In other words, does it make us feel good, or special, or sexy, or smart, or [whatever].

So more often than not, your marketing message must seek to tap into that Allocortex response region, eliciting an emotion, putting the buyer on a path to make a decision in your favor.

This is only century-old knowledge, and the ‘message delivering methodology’ within this knowledge is at the core of why DRM (Direct Response Marketing) works so well. In fact, one of the most successful companies in the world uses this methodology all the time. That company? Apple.

So, Gimme Some Examples Of DRM and The Power Of Why

Okay, we are just scratching the surface here, here are a few ‘slogans’… see if you can name the brand:

“Think Different” (we all want to be unique)
“Melts in your mouth but not in your hands!” (still true)
“Fly the friendly skies!” (well not so much anymore)
“Snickers really satisfies!” (okay that one is a give away)

Well, how’d you do? My guess is, most will — while maybe more in a sub-conscience way — easily relate to the emotional experience we have had with each brand. The first one, by the way, was Apple. “Think different.” was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to IBM’s slogan “Think”.

The Golden Circle — Explaining The Power Of Why

Simon Sinek codified this whole concept in the creation of “The Golden Circle”, and with 32.6+ million total views, you can be guaranteed that more than a few have been inspired. Here is that video:

I hope you left inspired today about “The Power Of Why”!

June 13, 2017January 13, 2018

Which is Better? Online vs. Print Advertising

Advert Spending By Media Type — Source: OnlineMarketingTrends.com — As Projected for 2015 & 2016

“So, which is better, online or traditional advertising?”

A client recently asked me just that question. The answer, however, is not as straightforward as you might think. So in a twist of tradition, here is the ‘meat’ of my answer: “Advertising success depends on two factors:

Who is the target?
and
What are your goals?”

Let’s break down these two components…

Who is the advertising target?

Often overlooked, ‘knowing your target’ is a crucial piece of an effective sale conversion strategy.

“Everyone should want to buy my [widget/service]!”, a client told me once; and while potentially true, research shows that timing & relevance are a much bigger factor in making a buying decision. Crucial pieces of effective sale conversion strategy rely on saying the right message at the right time. As such, knowing your target and their buying cycles tends to lead to a significant lift in success when it comes to any advertising.

Demographics are a huge aspect of knowing your target

Today’s ability to track age, gender, location, how they saw your advert, how long they stayed, did they share it, etc., are at the core of the advantage of digital advertising. In fact, “Direct Response Marketing” techniques are heavily invested shopper data in an effort to ‘personalize’ the shopping experience for each individual.

What are your advertising goals?

Today’s goals seem different, but they’re not. In fact, the goals have not changed until the last 20 years. It is still all about the conversion of the audience or “target” — are you seeing the tie into the first advertising component above?

So, what did traditional advertising discover that digital ads still need to work on?

In short, ‘message effectiveness’. Tradition advertisers recognize that the timing at which their ads display — and the core of the offer — must be in alignment with the awareness level of the target. While simple messages like “free trial” and “try it now” are synonymous with today’s advertising, traditional adverts, traditional methodologies tend to focus on an awareness level that works off the brand awareness level — and consequentially, the true reason people buy — how the experience made them feel.

Today’s conclusion to this deep advertising question

I could probably write 10 more blogs on this subject and only scratch the surface, but the bottom line is, both types have their place. A wise marketing mentor taught me a lesson that I will never forget: “Never put all your eggs in one basket!”.

Tag: conversion