Business Communication
Why do people listen to your business advice? Or an even better question is, Why should they listen to your business advice?
The truth of the matter is that many in the marketing world still market in a way that they believe that psychology is the key to marketing. Unfortunately, they are only partially right, which is why they often only get partial engagement and partial results.
Influence is a multi-spoked wheel
In everyday business communication, often there are situations where the partners in the communication process often get caught in what is called “the traps of miscommunication”.
This article tries to shed a light on some of those traps, as well as to give an insight into the psychology of effective business communication, and of ways to achieve it.
The psychology of business communication
The psychology of business communication involves looking at the complex relationships between business and informal communications. Business communication is an object-oriented activity and is aimed at organizing and optimizing activity — presenting a business model, reaching an emotional agreement with a client, and targeted project planning.
A participant’s emotional attitude is key
To achieve the most effective emotional communication, the subject of communication and the participants’ emotional attitudes toward it are the main factors of the communication process. The ability to understand the targets’ needs and their positions (which includes personal attitude), is a necessary condition for the success of communication. The reason is that the main objective of business communication can be called productive cooperation, the desire to bring together goals and establish and improve emotional buy-in.
This is a subject-target activity
Since this is a subject-target activity, the content of each communication form (talks, discussion, report, etc.), as well as each speech structure (conclusion, opinion, cue, critical remark, note) depends on the communicative intent and the expected result. Every specific goal in business communication requires the content of communication, which allows it to be implemented and to achieve the necessary results.
At the end of the day
The success of your communication depends on the adequacy of attitudes, the understanding of the subject and interpersonal position, the knowledge of the patterns of various forms of communication and rules of behaviour in various situations, the ability to form a tactical plan and implement it on the basis of existing social skills. This situation is especially important in those situations when there is an assumption about the possible insincerity of a business partner.
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