In 2021, Digital Marketing needs to be defined in any business’ workspace.
The two best general descriptions of Digital Marketing
1) “Digital Marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.” ~ Wikipedia
2) “Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you. Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s even better when they comment on it or share it.” ~ Mailchimp
The bottom-line
Digital Marketing is broad and vast in its scope and processes, so the more you — as a business owner or individual — understand the world of what it is that Digital Marketers do, the better you will find the results that you want.
Here is a slick video that explains it.
According to the Digital Marketing Institute, “When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. … While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.”
Benefits of Digital Marketing
They continue, “The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.”
Are you looking for a Digital Marketer?
Like doctors, any marketer should know the basics of all aspects of marketing; web design, graphics, email, social media, etc. The key is being able to tap into the talent that can produce both sides of the industry: the creative side and the technical side.
Any good marketer will recognize that it is impossible to know all about the emerging technologies and/or do it on their own. We know that we must look for and belong to professional networks.
The reality is, good Digital Marketers are very hard to find on your own and they generally all specialize in their vision of what Digital Marketing is.
The trick for a business owner is to tap into your marketer’s networks or if you do not have a marketer and need help I am easy to reach by sending an email to digitalmarketer@dickinsonent.com or by calling 1-888-502-3523 in North America and/or +1 778-771-0131 Worldwide. Check out my most popular blog here.
Everything we do in business is surrounded by the messages that we put out, however, most of us — if not all of us — did not get into business to write about it. I’m William Dickinson, owner of Cortex Marketing and I specialize in creating compelling content and engaging marketing when business owners find it difficult to create it themselves.
Compelling and Engaging Content, Copywriting and Marketing Development | Get Seen. Get Heard. Get Noticed.
Contact me or call me direct: 1-888-502-3523