This Month’s Topic: “What is the #1 plan to create content?”
President’s Message for June 2017
I cannot remember ever being a fan of doing anything that does not have a clearly defined methodology and plan — it is just my nature.
It is my belief that without a plan, not only will your execution be scattered, so will your results.
This is not to say that I was not horrifyingly bad at writing content, I just did not understand how important the nuances of the plan are.
DON’T GET STUCK IN ONE MODE
The plan to do something — anything — is a double-edged sword. You ultimately get driven by your successes and pushed down by your failures. This psychosis is a uniquely human paradigm as if an animal in nature hesitates or worries too much that its methodology is wrong, it goes hungry — at its core, survival is a matter of trial and error.
That said, the other side of that sword is, without the patience & due-diligence needed to create your overall plan, rushing through something without a plan can often be [its] undoing.
OH YEAH, THERE IS A PLAN — HAVE PATIENCE
So why am I talking about animals, isn’t this blog post supposed to be about having a content plan? It is, however, I propose that the more we can be in tune with the natural instincts contained within our human DNA, the better we can define and identify the methodologies that work best for each individual.
As such, it is well known that successful people make lists and within the bigger picture — and truth of the matter — is these lists are mini-plans.
Planning works in many ways, accurately presented in this quote from time-management-guide.com:
“Planning is one of the most important project management and time management techniques. Planning is preparing a sequence of action steps to achieve some specific goal. If you do it effectively, you can reduce much the necessary time and effort of achieving the goal. A plan is like a map.”
Okay, that’s nice, but what is the #1 way to create content?
Be the resource your customers really need!
8 Tips to help plan and make your copy easy to read:
- Use short paragraphs – four sentences max;
- Use short sentences – twelve words on average;
- Skip unnecessary words;
- Avoid professional jargon and use common/layman language;
- Avoid the passive tense
- Avoid needless repetition;
- Address your web visitors directly. Use the word “you”;
- Shorten your overall post-length — keep it 300 – 1000 words.
Here are a few links to get you started if you are stuck:
- The Nine Ingredients That Make Great Content
- 40 Content Writing Tips to Make You A Better Marketer Now
Get this month’s free download: “Content Marketing For Dummies” from Kudani.
PLEASE NOTE: In this book, take a look at the PICASSO content marketing framework created for use with KudaniCloud software. This share is not to sell you on KudaniCloud software. I do not use KudaniCloud software and this share is not an endorsement of KudaniCloud software.
You likely know that specific words matter. You click on a headline because a single word strikes you.
I don’t know about you, but I thought Langer’s third request was rather elementary. Yet it didn’t matter. The trigger word “because” was all she needed. 
Nowadays, much more than just a search engine, Google offers a variety of analytical tools for companies to see, understand and act upon data about their website, online advertising, mobile applications, websites, and social media networks.
For this stage of the funnel, a website visitor may be aware that they have a need or a problem; and they even may be aware that there is a solution available, but they are still looking for who’s business will be the right fit for them.