Here Are The Top-5 Marketing Trends That Are Hot in 2017 & 2018
Regarding marketing trends, it is surely a unique time in business marketing. What is hot in marketing is the people and technology that help cut through the din of message noise that we are all plagued with.
1 – Marketing Trends — Increased focus on customer experience.
Whatever you decide to call it — UX or CX — this aspect will be a ‘make-or-break’ component of your vision’s success. You can’t make promises your business cannot keep and this factor will become increasingly important as the global market continues to grow.
The average user will be focused on themselves more than ever before — which is saying something — and video will be the big influencer in the visual side.
Learn from the experts about the current marketing trends
“Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:
– Video is projected to claim more than 80% of all web traffic by 2019.
– Adding a video to marketing emails can boost click-through rates by 200-300%.
– Embedding videos in landing pages can increase conversion rates by 80%.
– 90% of customers report that product videos help them make purchasing decisions.
– According to YouTube, mobile video consumption grows by 100% every year.
– 64% of customers are more likely to buy a product online after watching a video about it.
– 87% of online marketers are currently using video content in their digital marketing strategies.
– A third of all the time people spend online is dedicated to watching videos.
– Video ads now account for more than 35% of all ad spending online.
– 59% of company decision makers would rather watch a video than read an article or blog post.
– Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.” ~ Forbes Online
2 – Marketing Trends – Engaged and effective measuring of data
If you are in almost any marketing position you will recognize the value of data collection. It drives many decisions in the business world and how it markets to its audience.
Today, both the sources and volume of data collected have exploded. We define “big data” as a capability that allows companies to extract value — and make sense — from large amounts of purposefully collected data design to deliver a more personal experience. But does it really do that?
3 – Marketing Trends – Lean on the new marketing lieutenants: marketing technologists and data scientists.
So how does all this affect my world, you ask? Well, for the most part, you will never know it is happening until you venture onto a site that displays advertisements. You will then be faced with ads that serve your interests… coincidence? No, not in the least!
In today’s marketing world, the power and knowledge often lie with the person with the best data access and deepest understanding of that information. As such, all marketing departments should have a data scientist. Data scientists are the equivalent of the traditional ‘senior’ department head.
4 – Marketing Trends – Personalized everything is no longer ‘coming’, it is here!
Have you ever clicked on a link and then 5 minutes later you are getting ads that represent your clicking and URL behaviour? I would not be surprised by that as almost every behaviour online is now tracked. Not by some nefarious as originally projected, but by entities that resell the value proposition of understanding your customer.
But really, can you understand it all? I say “not easily” and the experts agree.
The issue with big data: too much, too slow, too complicated
5 – Marketing Trends – Better video content…and more of it.
As mentioned above, a video is currently being used by 87% of marketers today. But that does not speak to the quality of relevant feed of that video.
I speak of this often regarding the right timing on your messaging — and while video can be used earlier and earlier in the marketing funnel/sales cycle — relevance is going to be key in capturing interest.
I encourage you to download this PDF that shows the relevant timing of your messages.