So how do you easily tell your story? One of the best ways is to develop explainer videos!
The video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:
97% of marketers say the video has helped increase user understanding of their product or service.
76% say it helped them increase sales.
47% say it helped them reduce support queries.
76% say it helped them increase traffic.
80% of marketers say the video has increased dwell time on their website.
95% of people have watched an explainer video to learn more about a product or service.
81% of people have been convinced to buy a product or service by watching a brand’s video.
69% of people have been convinced to buy a piece of software or application by watching a video.
85% of people say they’d like to see more video from brands in 2018.
Thie following is more about explainer videos, whiteboarding, and marketing videos in general!
“Did you know that using explainer videos on your landing pages can increase conversion rates by as much as 80%? Explainer videos keep customers on your page longer giving your marketing message more time to sink in and ultimately creates the emotional relevance that converts clients.
Not all videos are created equal.
Let me put it this way, a marketing video is like the type of clothes you wear. You can’t wear the same outfit to go to a rock concert, a job interview, and your cousin’s wedding, right? Likewise, animated explainer videos come in all sorts of styles each tailored to different audiences.
Let’s take a look at some of the most popular a screencast video is a simple low-budget type of video that showcases how your product or service works — they’re more about education than branding but these work well for prospects who like to try before they buy.
Cartoon-style explainer videos are all about storytelling.
Your company is the hero who saves the day by solving your customers’ problem. They’re usually pretty funny and are great for humanizing your brand and building trust. The characters represent your various brand personas, so it’s important to know the gender age and interests of your target market. If you’re targeting end users, small businesses or startups, cartoon style videos are a great choice.
Whiteboard animation is a super engaging technique because the content is created in front of the viewer’s eyes. These videos are great for explaining complex information in a straightforward way and ideal if your marketing IT solutions or computer software motion graphics offer an elegant and engaging style for businesses with a more serious profile like financial institutions. You can even add some 3d animation to make the video more impressive.
Now you have a better idea of what kind of video could work for your landing page to convert like crazy! As for what to wear to your next pitch sorry, YumYum can’t help you there.” ~ YumYumVideos
Let’s get your marketing actually working for you soon!